Guide

Matcha Prices in 2026: What Our Data Shows

Price-per-gram analysis across 363 tracked blends and 12,541 snapshots. Where ceremonial matcha sits today, which price tiers still have supply, and when to expect relief.

Mio Takasugi

Written by

Mio Takasugi

Contributing Editor · Everyday value, beginner guidance & price-per-gram analysis

June 7, 2026

How current are these prices?

The per-gram figures below were recorded 2026-06-07 and have not been individually re-verified since. For today's prices across the full catalog, see our live price-per-gram comparison hub.

The price-per-gram picture in 2026

Ceremonial matcha runs $1.50–$2.00/g for a standard 30g tin in 2026. The average across 1,937 USD-priced snapshots in our tracker is $1.90/g — pulled up by ultra-premium blends. The practical buying range is $0.85–$2.30/g for quality ceremonial with confirmed flavor scores. The shortage has pushed some mid-tier blends above $2/g, but strong options exist at every price step below that. Culinary grade ($0.12–$0.50/g) is a different product.

Ultra-premium blends are paradoxically easier to find

Here's the counterintuitive part: the most expensive tracked blends are easier to find than $2–4/g ceremonial. Gokasho Blended ($7.50/g), Chajyu no Mukashi ($6.00/g), Gokasho Organic Uji Hikari ($5.75/g), and Zuisho ($5.23/g) were all in stock on their most recent check. High prices filter demand — the shortage squeeze concentrates where $2–4/g feels accessible. If your budget genuinely reaches the ultra-premium tier, availability is better there right now.

Why prices rose so sharply

Tencha auction prices rose 265% year-over-year in 2025 — the largest single-year jump on record. The cause: 40% yield decline in top-grade Uji tencha from weather damage, compounded by a 3-to-5-year lag before new farming capacity can come online. The 15% US tariff on Japanese imports was removed November 13, 2025. Prices remain elevated. The tariff wasn't the problem.

Which merchants have the most reliable stock

Ujicha Online is the new benchmark: 0.2% OOS across 448 checks. Kanso Tea follows at 6.1% (476 checks), then Aiya Official (8.0%, 613 checks) and Cafe Kobeco (8.2%, 341 checks). Kettl and Ujicha Matcha run 10–11% OOS; Sazen Tea is worse now at 15.4%. Horii Shichimeien: 95.3% OOS across 319 checks — exceptional matcha, not a practical source. Set a restock alert.

When to expect lower prices

The 2026 first-harvest tencha was completed in May. Processing and shipping typically adds two to four months — new-crop matcha should begin reaching international retailers by August to October 2026. Most analysts expect gradual moderation in late 2026 to early 2027. The structural supply gap, built up over years of underinvestment in farming capacity, takes multiple growing seasons to close.

Referenced Blends

Matcha mentioned in this guide.

Glossary Terms Referenced

First Harvest

First harvest usually refers to the earliest spring leaf material used for a tea.

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Koicha

Koicha is thick tea, made with much more matcha and far less water than ordinary bowls.

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Usucha

Usucha is thin tea, the standard whisked way most people drink matcha.

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Editorial Note

This guide reflects current Yuri Matcha editorial standards. Verdicts are based on verified source data, plus our own tasting notes where we have tasted the blend. See our methodology and editorial policy for full details.