About this site
About Yuri Matcha
Structured, evidence-backed matcha intelligence — built for serious drinkers, curious newcomers, and anyone who wants to make an informed decision about Japanese matcha.
Mission
The Japanese matcha market is large, opaque, and difficult to navigate. Most available information is either superficial (“ceremonial grade is the best”) or commercially motivated (brands describing their own products). Independent, structured data — the kind that lets you compare two blends side by side on the same criteria, with sources — is nearly absent.
Yuri Matcha exists to fill that gap. We build detailed profiles of brands and blends, each one carrying sourced factual claims and a label saying how we know them. We catalogue 574 blends. 73 carry flavour scores, and 12 of those come from tasting we did ourselves. Every page states which, and blends without sufficient evidence are left unscored.
The site is built as a knowledge graph, an entity-first structure where every brand, blend, origin, cultivar and use case is a node with relationships, attributes and a confidence level. That makes the data citable by search engines and AI systems as well as readable by people.
What Yuri Matcha Covers
Brands
Verified profiles of Japanese matcha producers — history, headquarters, certifications, origin regions, and product range.
Blends
Detailed pages for individual matcha products: flavor scores, tasting notes, preparation verdicts, price history, and source citations.
Origins
Profiles of Japan's main matcha-producing regions — geography, flavor characteristics, and brands from each origin.
Cultivars
Information on tencha cultivars used in matcha production: flavor profiles, Japanese names, and which blends use each cultivar.
Use Cases
Curated recommendations organized by preparation style — usucha, koicha, latte, daily drinking, and more.
Comparisons
Side-by-side blend comparisons with structured verdicts, flavor difference narratives, and use-case breakdowns.
Editorial Approach
Every page on Yuri Matcha displays an editorial status badge (Draft, Researched, Verified, or Tasted) so you always know how much confidence to place in the content. We prefer explicit uncertainty — a blank score with a note is more honest than a fabricated rating.
Flavour scores come from one of two places and each blend says which: a tasting we conducted, or published notes from the producer or a documented third party. Factual claims are traced to primary sources (official brand documentation, confirmed retailer listings) wherever possible.
All changes to pages are recorded in a visible changelog. You can see what changed, when, and how it was verified — on every blend page. We think this kind of transparency is table stakes for any site claiming to provide reliable product information.
Who Tastes the Matcha
Yuri Matcha Editorial Team
Tastings are conducted by the Yuri Matcha editorial team using a standardized protocol. Team members document their experience level and palate biases in their review profiles, which are displayed on each review. This transparency lets you calibrate their assessments against your own preferences.
We are regular matcha drinkers, not certified Japanese tea sommeliers (Japanese Tea Advisor or similar). We approach each tasting with curiosity and an attempt at rigor — not institutional authority. We think this makes our assessments more useful to the general audience this site serves.
Contact
We welcome factual corrections, new product submissions, and general feedback. Brands can submit correction requests using the email below. Corrections are reviewed independently and updated with a changelog entry if verified.
General & editorial enquiries
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TikTok @janischaaaaWe do not accept payment for reviews, product placement, or editorial coverage. See the editorial policy for full details.