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  3. Hakusan
TastedCeremonialBest for Usucha

Hakusan

by Kettl

Kettl’s flagship Matcha Sen Mon Ten collaboration with Yamamasa Koyamaen, built around a savory, structured Uji profile.

Editorial verdict

A good mid-premium Uji pick for drinkers who want more structure than sweetness and enough heft for focused usucha.

Best for

  • Distinct savory character
  • Good premium value
  • Producer pedigree

Skip if

  • Less forgiving than sweeter blends
  • Not the obvious pick for beginners

Where to Buy

1 option
  • Kettl

    Authorized RetailerIn StockVerified 3d ago

    $45.00 / 40g tin

    $1.13/g

Prices may vary. We may earn a commission on purchases. Learn more about our affiliate disclosure

Quick Facts

Origin
Uji
Harvest
First-flush tencha
Milling
Stone-milled
Tasting notes
Toasted sesame, spring herbs, nori, long savory finish
Price/gram
$1.00
Package
40g
Price
$39.95
Availability
kettl.co (In stock)
Last verified
Apr 2, 2026

Flavor Profile

Five-dimension scoring on a 0–10 scale
Use casesUsuchaKoicha

Also sold as

Hakusan Matcha

Tasting Notes

Toasted sesame, spring herbs, nori, long savory finish

Price & Availability

Tracked across 1 merchant

Price trend

$45.00

Range: $39.95 — $45.00

Mar 31Apr 12
MerchantPricePer gramStatusChecked
kettl· 40g tin$45.00$1.13/gIn StockApr 12, 2026

Preparation Verdicts

Usucha

Structured and focused.

Koicha

Acceptable at thicker ratio.

Latte

Too dry for milk.

Beginner friendliness: 4/10Bitterness tolerance: medium

Tasting Protocol

Standardized preparation parameters for this review

Grams used

2.00g

Water temp

78°C

Whisk

80-prong bamboo chasen

Sifted

Yes

Foam quality

8/10

Astringency

Low to moderate depending on water heat.

Finish

Long and savory.

Pros & Cons

Pros

  • Distinct savory character
  • Good premium value
  • Producer pedigree

Cons

  • Less forgiving than sweeter blends
  • Not the obvious pick for beginners

Similar Blends

Other blends from Uji

A

Agata no Shiro

Horii Shichimeien¥3,240

A

Anbun no Shiro

Gyokurinen¥1,900

A

Aoi no Mukashi

TOBI-EN¥2,592

A

Aoi no Shiro

Hekisuien¥2,700

Reviews

8.9/ 10 average from 1 review
Y

YuriMatcha Panel

advanced·Palate: favors savory Uji over sweet-leaning blends
8.9/10

Mar 16, 2026

Prepared as: usucha

Hakusan feels savory and structured, with a pleasant sesame-and-nori profile that stands apart from sweeter Uji tins.

+ Distinct savory profile+ Good value for premium Uji− Can read austere to beginners

Trust & Verification

Last verified
April 2, 2026
Method
official_website
Sources used
2 sources
Reviewed by
YuriMatcha Panel
Last change
baseline_record
How we verify data →

Change Log

baseline_record

Seeded from official source set

Via official_website

Mar 18, 2026

by yurimatcha-editor

Sources (2)

Hakusan Matcha product page — Kettl

Accessed Mar 18, 2026Confidence: 95%

Supports: Current price, package size, origin, cultivar, producer positioning, and storefront notes

YuriMatcha tasting protocol session — YuriMatcha

Accessed Mar 18, 2026Confidence: 85%

Supports: Editorial tasting notes, preparation verdicts, and pros/cons

About the brand

Kettl

A Brooklyn-based specialty Japanese tea company that sources directly from small farms across Japan. Known for single-origin, small-batch matcha.

View all Kettl blends

Frequently Asked Questions

What does Hakusan taste like?

Toasted sesame, spring herbs, nori, long savory finish

Where does Hakusan come from?

Hakusan is sourced from Uji, Japan.

How much does Hakusan cost?

Hakusan is priced at $39.95 for 40g ($1.00/g).

What is Hakusan best for?

Hakusan is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.

Where can I buy Kettl Hakusan?

You can buy Kettl Hakusan directly from Kettl's official website. Current availability: In stock.

Quick Facts

Origin
Uji
Harvest
First-flush tencha
Milling
Stone-milled
Tasting notes
Toasted sesame, spring herbs, nori, long savory finish
Price/gram
$1.00
Package
40g
Price
$39.95
Availability
kettl.co (In stock)
Last verified
Apr 2, 2026

Trust & Verification

Last verified
April 2, 2026
Method
official_website
Sources used
2 sources
Reviewed by
YuriMatcha Panel
Last change
baseline_record
How we verify data →

Where to Buy

Kettl

$45.00 / 40g tin

K

Kettl

Brooklyn, New York and Fukuoka, Japan

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