by Horii Shichimeien堀井七茗園
Agata no Shiro (賀茂の白) is blended from hand-picked young buds and carefully selected high-grade tencha from the tencha-producing areas of Kyoto Prefecture. It presents moderate astringency balanced by a mellow, deep flavor — a profile positioned as an accessible entry into Horii Shichimeien's hand-picked lineup. Recommended primarily for usucha (thin tea) preparation.
Editorial verdict
A characterful ceremonial-grade option with restrained astringency and satisfying depth, at the lower end of the hand-picked tier.
Horii Shichimeien
¥3,240 / 30g
¥108/g
Ujicha Matcha
$64.99 / 30g
$2.17/g
Prices may vary. We may earn a commission on purchases. Learn more about our affiliate disclosure
Tracked across 2 merchants
Price trend
$64.99
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| ujicha-matcha· 30g | $64.99 | $2.17/g | In Stock | Apr 15, 2026 |
| horii-shichimeien· 30g | ¥3,240 | ¥108/g | Out of Stock | Apr 12, 2026 |
Other blends from Uji
Horii Shichimeien Online Shop (Shopify)
Supports: Price, package size, product description, availability
About the brand
堀井七茗園
Horii Shichimeien (堀井七茗園) is one of Uji's most historically significant tea houses, founded in 1879 (Meiji 12). The shop stewards the Okunoyama tea garden (奥ノ山茶園), the sole surviving estate from the legendary Uji Shichimeien — seven elite tea gardens designated by Shogun Ashikaga Yoshimitsu during the Muromachi period. This unbroken custodianship of over 600 years places Horii Shichimeien in a category of its own among Japanese matcha producers. The brand's historical contribution to tea manufacturing is equally remarkable: in 1924, third-generation owner Horii Chojiro invented the Horii-style tencha manufacturing machine (堀井式碾茶製造機), the archetype from which all modern tencha processing equipment in Japan descends. The shop operates fully vertically — cultivating, processing, finishing, stone-grinding, and retailing its teas entirely in-house. Under sixth-generation owner Horii Chotaro, the house has accumulated 12 first-place Agricultural Minister's Awards (農林水産大臣賞) at national tea competitions, and holds certification as a Premium Gyokuro Certified Shop (プレミアム玉露認証店).
View all Horii Shichimeien blendsAgata no Shiro is sourced from Uji, Japan.
Agata no Shiro is priced at ¥3,240 for 30g (¥108/g).
Agata no Shiro is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Horii Shichimeien Agata no Shiro directly from Horii Shichimeien's official website. Current availability: out-of-stock.