
堀井七茗園
Horii Shichimeien (堀井七茗園) is one of Uji's most historically significant tea houses, founded in 1879 (Meiji 12). The shop stewards the Okunoyama tea garden (奥ノ山茶園), the sole surviving estate from the legendary Uji Shichimeien — seven elite tea gardens designated by Shogun Ashikaga Yoshimitsu during the Muromachi period. This unbroken custodianship of over 600 years places Horii Shichimeien in a category of its own among Japanese matcha producers. The brand's historical contribution to tea manufacturing is equally remarkable: in 1924, third-generation owner Horii Chojiro invented the Horii-style tencha manufacturing machine (堀井式碾茶製造機), the archetype from which all modern tencha processing equipment in Japan descends. The shop operates fully vertically — cultivating, processing, finishing, stone-grinding, and retailing its teas entirely in-house. Under sixth-generation owner Horii Chotaro, the house has accumulated 12 first-place Agricultural Minister's Awards (農林水産大臣賞) at national tea competitions, and holds certification as a Premium Gyokuro Certified Shop (プレミアム玉露認証店).
Brand story
Founded in Meiji 12, Horii Shichimeien explicitly connects itself to the classical Uji tea-garden tradition, positioning its matcha as a continuation of old Uji prestige.
Agata no Shiro
¥108/g
¥3,240 / 30g
Choukou no Mukashi
¥360/g
¥10,800 / 30g
Homare no Mukashi
¥270/g
¥8,100 / 30g
Mumon
¥243/g
¥4,860 / 20g
Narino
¥270/g
¥5,400 / 20g
Narisatono
¥189/g
¥3,780 / 20g
Okunoyama
¥243/g
¥4,860 / 20g
Premium Narino
¥432/g
¥8,640 / 20g
Shichimei no Mukashi
¥216/g
¥6,480 / 30g
Todou Mukashi
¥162/g
¥4,860 / 30g
Uji Fudo
¥900/g
¥27,000 / 30g
Uji Mukashi
¥83/g
¥2,484 / 30g
Official stores and authorized retailers across Japan.
Horii Shichimeien Official Site
Supports: Brand overview, product range, purchase limits
Nihon Cha Seikatsu — Horii Shichimeien Feature
Supports: Founded 1879; Okunoyama garden; 3rd gen invented tencha machine 1924; 6th gen owner Horii Chotaro; vertical integration
Ocha no Kyoto Tourism — Horii Shichimeien
Supports: Oldest Uji tea garden; Okunoyama garden; Premium Gyokuro Certified Shop; address: Uji Myoraku 84
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