by Horii Shichimeien堀井七茗園
Okunoyama is a single-origin matcha from the historic Okunoyama tea garden (奥ノ山茶園) — the sole surviving estate of the original Uji Shichimeien, cultivated continuously since the Muromachi period. The Okunoyama variety was traditionally prized for gyokuro production, but its exceptional deep-green color makes it outstanding when ground into matcha. The flavor is clean and easy to drink, with no aggressive edge — a pure expression of Uji terroir without embellishment.
Editorial verdict
Terroir-driven matcha from the most historically significant plot in all of Uji — quiet, clean flavor with outstanding vivid green color.
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Tracked across 1 merchant
Price trend
¥4,860
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| horii-shichimeien· 20g | ¥4,860 | ¥243/g | Out of Stock | Apr 12, 2026 |
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About the brand
堀井七茗園
Horii Shichimeien (堀井七茗園) is one of Uji's most historically significant tea houses, founded in 1879 (Meiji 12). The shop stewards the Okunoyama tea garden (奥ノ山茶園), the sole surviving estate from the legendary Uji Shichimeien — seven elite tea gardens designated by Shogun Ashikaga Yoshimitsu during the Muromachi period. This unbroken custodianship of over 600 years places Horii Shichimeien in a category of its own among Japanese matcha producers. The brand's historical contribution to tea manufacturing is equally remarkable: in 1924, third-generation owner Horii Chojiro invented the Horii-style tencha manufacturing machine (堀井式碾茶製造機), the archetype from which all modern tencha processing equipment in Japan descends. The shop operates fully vertically — cultivating, processing, finishing, stone-grinding, and retailing its teas entirely in-house. Under sixth-generation owner Horii Chotaro, the house has accumulated 12 first-place Agricultural Minister's Awards (農林水産大臣賞) at national tea competitions, and holds certification as a Premium Gyokuro Certified Shop (プレミアム玉露認証店).
View all Horii Shichimeien blendsOkunoyama is sourced from Uji, Japan.
Okunoyama is priced at ¥4,860 for 20g (¥243/g).
Okunoyama is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Horii Shichimeien Okunoyama directly from Horii Shichimeien's official website. Current availability: out-of-stock.