by Horii Shichimeien堀井七茗園
Uji Fudo (宇治風土 — Terroir of Uji) is Horii Shichimeien's prestige single-cultivar, single-garden matcha: Asahi cultivar from the Terakawa Tea Garden in central Uji. The character is defined by a clear emerald-green hue, refined umami, delicate fine foam, and a lingering lucid finish. Suitable for both koicha (thick tea) and usucha (thin tea), and presented in a wooden gift box. At ¥27,000 per 30g, it represents one of the most premium expressions in the Horii lineup, explicitly positioning itself as an expression of pure Uji terroir.
Editorial verdict
The ultimate terroir statement from Horii Shichimeien — a single-cultivar Asahi from Terakawa Garden with remarkable clarity, umami, and finish.
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Tracked across 1 merchant
Price trend
¥27,000
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| horii-shichimeien· 30g | ¥27,000 | ¥900/g | Out of Stock | Apr 12, 2026 |
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About the brand
堀井七茗園
Horii Shichimeien (堀井七茗園) is one of Uji's most historically significant tea houses, founded in 1879 (Meiji 12). The shop stewards the Okunoyama tea garden (奥ノ山茶園), the sole surviving estate from the legendary Uji Shichimeien — seven elite tea gardens designated by Shogun Ashikaga Yoshimitsu during the Muromachi period. This unbroken custodianship of over 600 years places Horii Shichimeien in a category of its own among Japanese matcha producers. The brand's historical contribution to tea manufacturing is equally remarkable: in 1924, third-generation owner Horii Chojiro invented the Horii-style tencha manufacturing machine (堀井式碾茶製造機), the archetype from which all modern tencha processing equipment in Japan descends. The shop operates fully vertically — cultivating, processing, finishing, stone-grinding, and retailing its teas entirely in-house. Under sixth-generation owner Horii Chotaro, the house has accumulated 12 first-place Agricultural Minister's Awards (農林水産大臣賞) at national tea competitions, and holds certification as a Premium Gyokuro Certified Shop (プレミアム玉露認証店).
View all Horii Shichimeien blendsUji Fudo is sourced from Uji, Japan.
Uji Fudo is priced at ¥27,000 for 30g (¥900/g).
Uji Fudo is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
Uji Fudo uses the Asahi cultivar.
You can buy Horii Shichimeien Uji Fudo directly from Horii Shichimeien's official website. Current availability: out-of-stock.