by Horii Shichimeien堀井七茗園
Choukou no Mukashi (長香の昔) is the pinnacle of the Horii Shichimeien matcha lineup — a strictly limited, hand-picked ceremonial matcha composed of the finest award-winning tencha from the highest tea competition evaluations. The name references both the fragrance (香, ka) and longevity (長, chou) of the leaves. Purchase is limited to two units per order, underscoring its scarcity. It is among the most exquisitely aromatic and umami-dense matchas produced in Uji.
Editorial verdict
Horii Shichimeien's rarest and most precious ceremonial offering — strictly limited quantities, competition-top leaves, and unrivaled aromatic complexity make this a collector's matcha.
Horii Shichimeien
¥10,800 / 30g
¥360/g
Ujicha Matcha
$154.99 / 30g
$5.17/g
Prices may vary. We may earn a commission on purchases. Learn more about our affiliate disclosure
Tracked across 2 merchants
Price trend
$154.99
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| ujicha-matcha· 30g | $154.99 | $5.17/g | In Stock | Apr 15, 2026 |
| horii-shichimeien· 30g | ¥10,800 | ¥360/g | Out of Stock | Apr 12, 2026 |
Other blends from Uji
About the brand
堀井七茗園
Horii Shichimeien (堀井七茗園) is one of Uji's most historically significant tea houses, founded in 1879 (Meiji 12). The shop stewards the Okunoyama tea garden (奥ノ山茶園), the sole surviving estate from the legendary Uji Shichimeien — seven elite tea gardens designated by Shogun Ashikaga Yoshimitsu during the Muromachi period. This unbroken custodianship of over 600 years places Horii Shichimeien in a category of its own among Japanese matcha producers. The brand's historical contribution to tea manufacturing is equally remarkable: in 1924, third-generation owner Horii Chojiro invented the Horii-style tencha manufacturing machine (堀井式碾茶製造機), the archetype from which all modern tencha processing equipment in Japan descends. The shop operates fully vertically — cultivating, processing, finishing, stone-grinding, and retailing its teas entirely in-house. Under sixth-generation owner Horii Chotaro, the house has accumulated 12 first-place Agricultural Minister's Awards (農林水産大臣賞) at national tea competitions, and holds certification as a Premium Gyokuro Certified Shop (プレミアム玉露認証店).
View all Horii Shichimeien blendsChoukou no Mukashi is sourced from Uji, Japan.
Choukou no Mukashi is priced at ¥10,800 for 30g (¥360/g).
Choukou no Mukashi is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Horii Shichimeien Choukou no Mukashi directly from Horii Shichimeien's official website. Current availability: out-of-stock.