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Nanaya

ななや

Nanaya is Marushichi Seicha's consumer-facing Shizuoka matcha brand, best known for pairing intensely concentrated matcha with modern sweets while also selling its own Japanese domestic matcha powders. The brand's flagship shop in Fujieda presents Shizuoka-grown matcha as both an everyday ingredient and a higher-grade drinking tea.

Brand story

The official Nanaya page states that Shizuoka matcha production in Fujieda's former Okabe area began in 1988 with Marushichi Seicha and just four growers, then expanded from Japan into export markets across America, Europe, and Asia. Nanaya's own brand launch message is dated 2011-07-07, framing the shop as a new expression of Shizuoka tea culture built on ongoing experimentation rather than static tradition.

Brand Facts

Japanese name: ななや
Founded: 2011
Headquarters: 141-1 Uchiseto, Fujieda, Shizuoka 426-0076
Origin regions: Asahina Shizuoka
Official site: nanaya-matcha.com
Ships to: Japan
Price/gram range: ¥3–¥81/g
Blends tracked: 6

Origin regionsAsahina Shizuoka

Blend Lineup

6 blends

Where to Buy Nanaya in Japan

Official stores and authorized retailers across Japan.

Headquarters Official Store Authorized Retailer

Frequently Asked Questions

When was Nanaya founded?: Nanaya was established in 2011 in 141-1 Uchiseto, Fujieda, Shizuoka 426-0076. It is a modern era matcha producer with 15 years of history.
Which regions does Nanaya source matcha from?: Nanaya sources tea leaves from Asahina, Shizuoka across Shizuoka prefecture. Multi-region sourcing lets the brand offer a wider flavor range across its lineup.
Does Nanaya offer single-origin matcha?: Nanaya offers 2 single-origin blends (Asahina no Yuki, Nyuufune no Kaze), alongside 4 blended products.
Which Nanaya matcha is best for lattes?: Nanaya has 2 blends suitable for lattes: Kanmidokoro, Rakuraku. These are selected for their ability to maintain flavor intensity when mixed with milk.
How many matcha products does Nanaya offer?: Nanaya currently offers 6 matcha blends across 3 grade levels (Ceremonial, Sweetened / Cafe, Instant / Cafe). The lineup ranges from Aobaoto no Tsuki to Rakuraku, covering different preparation styles and price points.
Why is Nanaya matcha more expensive?: Nanaya matcha ranges from ¥3 to ¥81 per gram, placing it in the premium tier. Higher pricing typically reflects stone-milling, single-origin sourcing, specific cultivar selection, or traditional production methods.
Where does Nanaya ship to?: Nanaya ships to: Japan. Availability may vary — check their official site for current shipping options.
Where can I buy Nanaya matcha in Japan?: Nanaya has 5 retail locations in Japan, including Nanaya Aoyama Store in Shibuya.

Sources

Sources (3)

Nanaya Official Online Store

Accessed Mar 28, 2026Confidence: 98%

Supports: Official shop URL, Japanese brand presentation, Fujieda flagship store address, and domestic e-commerce presence.

Marushichi Seicha Nanaya Page

Accessed Mar 28, 2026Confidence: 97%

Supports: Nanaya launch date (2011-07-07), Fujieda / Okabe Shizuoka matcha story, and the 1988 start of the local Shizuoka matcha project with four growers.

Nanaya Store Information

Accessed Mar 28, 2026Confidence: 95%

Supports: Fujieda flagship store address and phone number.

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Frequently Asked Questions

When was Nanaya founded?

Nanaya was established in 2011 in 141-1 Uchiseto, Fujieda, Shizuoka 426-0076. It is a modern era matcha producer with 15 years of history.

Which regions does Nanaya source matcha from?

Nanaya sources tea leaves from Asahina, Shizuoka across Shizuoka prefecture. Multi-region sourcing lets the brand offer a wider flavor range across its lineup.

Does Nanaya offer single-origin matcha?

Nanaya offers 2 single-origin blends (Asahina no Yuki, Nyuufune no Kaze), alongside 4 blended products.

Which Nanaya matcha is best for lattes?

Nanaya has 2 blends suitable for lattes: Kanmidokoro, Rakuraku. These are selected for their ability to maintain flavor intensity when mixed with milk.

How many matcha products does Nanaya offer?

Nanaya currently offers 6 matcha blends across 3 grade levels (Ceremonial, Sweetened / Cafe, Instant / Cafe). The lineup ranges from Aobaoto no Tsuki to Rakuraku, covering different preparation styles and price points.

Why is Nanaya matcha more expensive?

Nanaya matcha ranges from ¥3 to ¥81 per gram, placing it in the premium tier. Higher pricing typically reflects stone-milling, single-origin sourcing, specific cultivar selection, or traditional production methods.

Where does Nanaya ship to?

Nanaya ships to: Japan. Availability may vary — check their official site for current shipping options.

Where can I buy Nanaya matcha in Japan?

Nanaya has 5 retail locations in Japan, including Nanaya Aoyama Store in Shibuya.

Sources

Sources (3)

Nanaya Official Online Store

Accessed Mar 28, 2026Confidence: 98%

Supports: Official shop URL, Japanese brand presentation, Fujieda flagship store address, and domestic e-commerce presence.

Marushichi Seicha Nanaya Page

Accessed Mar 28, 2026Confidence: 97%

Supports: Nanaya launch date (2011-07-07), Fujieda / Okabe Shizuoka matcha story, and the 1988 start of the local Shizuoka matcha project with four growers.

Nanaya Store Information

Accessed Mar 28, 2026Confidence: 95%

Supports: Fujieda flagship store address and phone number.

Nanaya

Brand Facts

Blend Lineup

Where to Buy Nanaya in Japan

Shibuya, Tokyo

Shizuoka

Kyoto

Fujieda, Shizuoka

Makinohara, Shizuoka

Frequently Asked Questions

Sources

Sources (3)

How does Nanaya compare?

Nanaya

Brand Facts

Blend Lineup

Where to Buy Nanaya in Japan

Shibuya, Tokyo

Shizuoka

Kyoto

Fujieda, Shizuoka

Makinohara, Shizuoka

Frequently Asked Questions

Sources

Sources (3)

How does Nanaya compare?