ななや
Nanaya is Marushichi Seicha's consumer-facing Shizuoka matcha brand, best known for pairing intensely concentrated matcha with modern sweets while also selling its own Japanese domestic matcha powders. The brand's flagship shop in Fujieda presents Shizuoka-grown matcha as both an everyday ingredient and a higher-grade drinking tea.
Brand story
The official Nanaya page states that Shizuoka matcha production in Fujieda's former Okabe area began in 1988 with Marushichi Seicha and just four growers, then expanded from Japan into export markets across America, Europe, and Asia. Nanaya's own brand launch message is dated 2011-07-07, framing the shop as a new expression of Shizuoka tea culture built on ongoing experimentation rather than static tradition.
丘辺の花 20g
新舟の風 20g
朝比奈の雪 20g
楽々抹茶 40g
甘味処の抹茶
青葉音の月 20g
静岡抹茶 お菓子・料理用
静岡抹茶 一番摘み茶 金印
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Official stores and authorized retailers in Japan.
ななや products are also sold from counters inside department stores, supermarkets, shopping malls and station buildings. These stock the tea but are not tea houses to visit in their own right.
Supports: Official shop URL, Japanese brand presentation, Fujieda flagship store address, and domestic e-commerce presence.
Supports: Nanaya launch date (2011-07-07), Fujieda / Okabe Shizuoka matcha story, and the 1988 start of the local Shizuoka matcha project with four growers.
Supports: Fujieda flagship store address and phone number.
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