by Nanayaななや
An easy-dissolving freeze-dried matcha designed for practical daily use. Nanaya's official description recommends it for matcha milk, cold water, yogurt, sweets, and even matcha salt, noting that it contains a small amount of oligosaccharide but is not noticeably sweet.
Editorial verdict
The most flexible matcha in Nanaya's lineup: built for milk drinks and kitchen use rather than formal whisked service.
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smooth, easy-dissolving, mild sweetness, cafe-style
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Supports: Official product page states 40g, freeze-dried easy-dissolving matcha, useful for milk, cold water, yogurt, sweets, and matcha salt.
Nanaya Official Matcha Category
Supports: Official category listing confirms 楽々抹茶 pricing in JPY and its placement in Nanaya's matcha lineup.
About the brand
ななや
Nanaya is Marushichi Seicha's consumer-facing Shizuoka matcha brand, best known for pairing intensely concentrated matcha with modern sweets while also selling its own Japanese domestic matcha powders. The brand's flagship shop in Fujieda presents Shizuoka-grown matcha as both an everyday ingredient and a higher-grade drinking tea.
View all Nanaya blendssmooth, easy-dissolving, mild sweetness, cafe-style
Rakuraku is priced at ¥864 for 40g (¥22/g).
Rakuraku is recommended for latte. Matcha combined with steamed or frothed milk. Works best with matcha that has a strong, bold flavor.
You can buy Nanaya Rakuraku directly from Nanaya's official website.