by Nanayaななや
Nanaya's highest-priced standard matcha in the current official lineup, made with matcha from Okabe-cho Asahina. The official product page says it is suitable for both usucha and koicha, with vivid color, rich aroma, and strong overall popularity.
Editorial verdict
The flagship drinking matcha in Nanaya's current official powder range, with the depth and structure to handle koicha.
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vivid green, aromatic, rich, deep umami
Other blends from Asahina
Supports: Official product page states 20g, Asahina / Okabe origin, suitable for both usucha and koicha, vivid color, rich aroma, and top popularity.
Nanaya Official Matcha Category
Supports: Official category listing confirms 新舟の風 pricing in JPY and its placement in Nanaya's matcha lineup.
About the brand
ななや
Nanaya is Marushichi Seicha's consumer-facing Shizuoka matcha brand, best known for pairing intensely concentrated matcha with modern sweets while also selling its own Japanese domestic matcha powders. The brand's flagship shop in Fujieda presents Shizuoka-grown matcha as both an everyday ingredient and a higher-grade drinking tea.
View all Nanaya blendsvivid green, aromatic, rich, deep umami
新舟の風 20g is sourced from Asahina, Japan.
新舟の風 20g is priced at ¥2,160 for 20g (¥108/g).
新舟の風 20g is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Nanaya 新舟の風 20g directly from Nanaya's official website.