When was Aoi Seicha founded?

Aoi Seicha was established in 1966 in 愛知県西尾市上町上屋敷7番地. It is a late 20th century matcha producer with 60 years of history.

Where is Aoi Seicha matcha grown?

Aoi Seicha sources its matcha from Nishio in Aichi prefecture, one of Japan's recognized matcha-producing regions.

What does Aoi Seicha matcha taste like?

Across its lineup, Aoi Seicha matcha tends toward sweetness (5.0/10) with notable umami (4.7/10). Individual blends vary — check each blend's profile page for detailed tasting notes.

Which Aoi Seicha matcha is best for lattes?

Aoi Seicha has 3 blends suitable for lattes: Chiyo no Shiro, Miyano En, Yaeyama. These are selected for their ability to maintain flavor intensity when mixed with milk.

How many matcha products does Aoi Seicha offer?

Aoi Seicha currently offers 17 matcha blends across 10 grade levels (Imperial Ceremonial Superior, Koicha, Ceremonial, Organic Matcha, Usucha, Premium Koicha, Imperial Ceremonial, Ceremonial Koicha, Heritage Koicha, Standard Ceremonial). The lineup ranges from Aoi no Homare to Yaeyama, covering different preparation styles and price points.

Why is Aoi Seicha matcha more expensive?

Aoi Seicha matcha ranges from $0.83 to $463.33 per gram, placing it in the premium tier. Higher pricing typically reflects stone-milling, single-origin sourcing, specific cultivar selection, or traditional production methods.

Where does Aoi Seicha ship to?

Aoi Seicha ships to: Japan. Availability may vary — check their official site for current shipping options.

Where can I buy Aoi Seicha matcha in Japan?

Aoi Seicha has 2 retail locations in Japan, including 株式会社葵製茶本社 in Nishio.

VerifiedHeritagePremium

Aoi Seicha

葵製茶

Aoi Seicha is a Nishio, Aichi matcha producer whose roots trace to the Taisho era. The company was established in 1966 and operates its headquarters, direct shop, and Sabo AOI cafe from its main Nishio site while selling matcha through its official online shop in Japan.

Brand story

Aoi Seicha ties its identity to Nishio’s development as a major matcha region and emphasizes careful sensory selection and production discipline to defend 'real' matcha quality.

Brand Facts

Japanese name: 葵製茶
Founded: 1966
Headquarters: 愛知県西尾市上町上屋敷7番地
Origin regions: Nishio
Official site: www.aoiseicha.co.jp
Ships to: Japan
Price/gram range: $0.83–$463.33/g
Blends tracked: 17

Origin regionsNishio

Brand Flavor Trends

Average across 3 scored blends. Individual blend scores may vary significantly.

Blend Lineup

17 blends

Where to Buy Aoi Seicha in Japan

Official stores and authorized retailers across Japan.

Headquarters Official Store Authorized Retailer

Nishio, Aichi

Frequently Asked Questions

When was Aoi Seicha founded?: Aoi Seicha was established in 1966 in 愛知県西尾市上町上屋敷7番地. It is a late 20th century matcha producer with 60 years of history.
Where is Aoi Seicha matcha grown?: Aoi Seicha sources its matcha from Nishio in Aichi prefecture, one of Japan's recognized matcha-producing regions.
What does Aoi Seicha matcha taste like?: Across its lineup, Aoi Seicha matcha tends toward sweetness (5.0/10) with notable umami (4.7/10). Individual blends vary — check each blend's profile page for detailed tasting notes.
Which Aoi Seicha matcha is best for lattes?: Aoi Seicha has 3 blends suitable for lattes: Chiyo no Shiro, Miyano En, Yaeyama. These are selected for their ability to maintain flavor intensity when mixed with milk.
How many matcha products does Aoi Seicha offer?: Aoi Seicha currently offers 17 matcha blends across 10 grade levels (Imperial Ceremonial Superior, Koicha, Ceremonial, Organic Matcha, Usucha, Premium Koicha, Imperial Ceremonial, Ceremonial Koicha, Heritage Koicha, Standard Ceremonial). The lineup ranges from Aoi no Homare to Yaeyama, covering different preparation styles and price points.
Why is Aoi Seicha matcha more expensive?: Aoi Seicha matcha ranges from $0.83 to $463.33 per gram, placing it in the premium tier. Higher pricing typically reflects stone-milling, single-origin sourcing, specific cultivar selection, or traditional production methods.
Where does Aoi Seicha ship to?: Aoi Seicha ships to: Japan. Availability may vary — check their official site for current shipping options.
Where can I buy Aoi Seicha matcha in Japan?: Aoi Seicha has 2 retail locations in Japan, including 株式会社葵製茶本社 in Nishio.

Sources

Sources (2)

Aoi Seicha — About / Company Overview

Accessed Mar 23, 2026Confidence: 99%

Supports: Founded Taisho era, capital ¥20M, 70 employees, certifications, CEO Michio Nakane, headquarters address

AOI Tea Company — Our History

Accessed Mar 23, 2026Confidence: 95%

Supports: US subsidiary est. 2007, FSSC 22000 certified, hollyhock crest symbolism, matcha sommelier QC

Compare brands

How does Aoi Seicha compare?

See side-by-side comparisons of blends across brands on our compare pages.

Browse comparisons →