When was Aoi Seicha founded?

Aoi Seicha was founded in 1966, based in 愛知県西尾市上町上屋敷7番地. That is 60 years ago.

Where is Aoi Seicha matcha grown?

The Aoi Seicha teas on this page come from Nishio, Aichi prefecture.

What does Aoi Seicha matcha taste like?

Across its 1 scored blend, Aoi Seicha leans toward umami (5.0/10), followed by sweetness (5.0/10). Individual blends vary. Check each blend's profile for tasting notes.

Which Aoi Seicha matcha is best for lattes?

The Aoi Seicha matcha listed for lattes here: Chiyo no Shiro, Miyano En, Yaeyama.

How many matcha products does Aoi Seicha offer?

This page lists 17 Aoi Seicha matcha blends, under 10 grade labels: Imperial Ceremonial Superior, Koicha, Ceremonial, Organic Matcha, Usucha, Premium Koicha, Imperial Ceremonial, Ceremonial Koicha, Heritage Koicha, Standard Ceremonial.

How much does Aoi Seicha matcha cost?

Aoi Seicha matcha ranges from $0.48 to $2.87 per gram across 17 blends.

Where does Aoi Seicha ship to?

Listed regions: Japan. Check Aoi Seicha's official site for your destination.

Where can I buy Aoi Seicha matcha in Japan?

This page lists 1 Aoi Seicha shop in Japan: 葵製茶直売店 in Nishio.

VerifiedHeritage

Aoi Seicha

Q: Where can I buy Aoi Seicha matcha in Japan?

This page lists 1 Aoi Seicha shop in Japan: 葵製茶 直売店 in Nishio.

葵製茶

Aoi Seicha makes matcha in Nishio, Aichi, and sells it through its official online shop in Japan. Its main Nishio site houses the headquarters, direct shop and Sabo AOI cafe. The company was established in 1966, with roots in the Taisho era.

Brand story

Aoi Seicha links its history to Nishio’s growth as a major matcha region. It emphasizes sensory selection and production discipline to protect what it calls 'real' matcha quality.

Brand Facts

Japanese name: 葵製茶
Founded: 1966
Headquarters: 愛知県西尾市上町上屋敷7番地
Origin regions: Nishio
Official site: www.aoiseicha.co.jp
Ships to: Japan
Price/gram range: $0.48–$2.87/g
Blends tracked: 17

Origin regionsNishio

Brand Flavor Trends

Average across 1 scored blend. Scores can vary widely between blends.

Blend Lineup

17 blends

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Where to Buy Aoi Seicha in Japan

Official stores and authorized retailers in Japan.

Headquarters Official Store

Nishio, Aichi

Frequently Asked Questions

When was Aoi Seicha founded?: Aoi Seicha was founded in 1966, based in 愛知県西尾市上町上屋敷7番地. That is 60 years ago.
Where is Aoi Seicha matcha grown?: The Aoi Seicha teas on this page come from Nishio, Aichi prefecture.
What does Aoi Seicha matcha taste like?: Across its 1 scored blend, Aoi Seicha leans toward umami (5.0/10), followed by sweetness (5.0/10). Individual blends vary. Check each blend's profile for tasting notes.
Which Aoi Seicha matcha is best for lattes?: The Aoi Seicha matcha listed for lattes here: Chiyo no Shiro, Miyano En, Yaeyama.
How many matcha products does Aoi Seicha offer?: This page lists 17 Aoi Seicha matcha blends, under 10 grade labels: Imperial Ceremonial Superior, Koicha, Ceremonial, Organic Matcha, Usucha, Premium Koicha, Imperial Ceremonial, Ceremonial Koicha, Heritage Koicha, Standard Ceremonial.
How much does Aoi Seicha matcha cost?: Aoi Seicha matcha ranges from $0.48 to $2.87 per gram across 17 blends.
Where does Aoi Seicha ship to?: Listed regions: Japan. Check Aoi Seicha's official site for your destination.
Where can I buy Aoi Seicha matcha in Japan?: This page lists 1 Aoi Seicha shop in Japan: 葵製茶直売店 in Nishio.

Sources

Sources (2)

Aoi Seicha — About / Company Overview

Accessed Mar 23, 2026Confidence: 99%

Supports: Founded Taisho era, capital ¥20M, 70 employees, certifications, CEO Michio Nakane, headquarters address

AOI Tea Company — Our History

Accessed Mar 23, 2026Confidence: 95%

Supports: US subsidiary est. 2007, FSSC 22000 certified, hollyhock crest symbolism, matcha sommelier QC

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