by Aoi Seicha葵製茶
松寿の白 (Shoju no Shiro, "Pine Longevity White") is Aoi Seicha's Imperial Ceremonial Grade usucha — full-bodied, rich, and bold. The powder is bright vibrant green with an inviting aroma of delicate, sweet toasted rice cracker that deepens into seaweed-like umami. A pronounced creamy start leads into rich, bright vegetal notes, with a fleeting moment of gentle bitterness before a sweet, earthy cacao finish. Shaded four weeks before harvest.
Editorial verdict
Full-bodied and complex — Aoi Seicha's Imperial Ceremonial flagship with a rich umami arc and a beautiful cacao finish.
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Supports: Price, weight, grade, description verified against retailer product listings
About the brand
葵製茶
Aoi Seicha is a Nishio, Aichi matcha producer whose roots trace to the Taisho era. The company was established in 1966 and operates its headquarters, direct shop, and Sabo AOI cafe from its main Nishio site while selling matcha through its official online shop in Japan.
View all Aoi Seicha blendsShoju no Shiro is sourced from Nishio, Japan.
Shoju no Shiro is priced at $32.99 for 30g ($1.10/g).
Shoju no Shiro is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Aoi Seicha Shoju no Shiro directly from Aoi Seicha's official website. Current availability: discontinued.