by Aoi Seicha葵製茶
千代の白 (Chiyo no Shiro, "Eternal White") is one of Aoi Seicha's accessible ceremonial-grade thin matcha blends. It represents the mid-tier of their usucha lineup, bridging the entry-level Yaeyama and the premium Shoju no Shiro. Stone-milled from shade-grown Nishio tencha, it offers clean flavor and bright color suited to daily ceremonial preparation.
Editorial verdict
A clean, accessible ceremonial matcha from Nishio's most certified producer — good value for everyday usucha.
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Tracked across 1 merchant
Price trend
$24.99
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| ujicha-matcha· 30g | $24.99 | $0.83/g | In Stock | Apr 15, 2026 |
Other blends from Nishio
Eastern Hill / Ujicha Matcha / Team Minus One
Supports: Price, weight, grade, description verified against retailer product listings
About the brand
葵製茶
Aoi Seicha is a Nishio, Aichi matcha producer whose roots trace to the Taisho era. The company was established in 1966 and operates its headquarters, direct shop, and Sabo AOI cafe from its main Nishio site while selling matcha through its official online shop in Japan.
View all Aoi Seicha blendsChiyo no Shiro is sourced from Nishio, Japan.
Chiyo no Shiro is priced at $24.99 for 30g ($0.83/g).
Chiyo no Shiro is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Aoi Seicha Chiyo no Shiro directly from Aoi Seicha's official website. Current availability: discontinued.