by mirume伊勢茶 mirume
抹茶 褻（Matcha Ke）is mirume's everyday ceremonial grade matcha, named for the Japanese concept of 'Ke' (褻) — the quiet, unhurried rhythms of daily life. Where Hare is designed for special moments, Ke offers a clean, refreshing flavor and smooth mouthfeel for daily enjoyment. Made from carefully selected Ise tea leaves (一番茶) shade-grown and stone-mill ground at 30g per hour, Ke brings the same craftsmanship as Hare at a more accessible price point. The double-layer shading and stone-mill grinding ensure a vibrant green color and balanced umami even at an everyday price. Perfect for a calm morning bowl or afternoon usucha.
Editorial verdict
The ideal everyday matcha for those who want genuine Ise-region quality in a daily ritual — clean, smooth, and beautifully made.
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Tracked across 1 merchant
Price trend
€13.95
Range: €13.95 — €14.95
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| mirume-official· 30g | €13.95 | €0.47/g | In Stock | Apr 12, 2026 |
Other blends from Mie
mirume Official — mirume Official
Supports: Validated buying option for Matcha Ke at mirume-official (30g)
伊勢茶 mirume — 抹茶 褻 Product Page
Supports: Price ¥2,300/30g, description, production method
About the brand
伊勢茶 mirume
Isecha mirume (伊勢茶 mirume) is a Japanese tea specialty brand and café founded in 2020 by Matsumoto Soshin (松本壮真), a certified Japanese tea specialist from a tea farming family in Matsusaka, Mie Prefecture. The brand opened its Nagoya flagship in May 2021, operated by T-BOX Co., Ltd. The name 'mirume' (みるめ) is tea-industry jargon for brand new leaves that haven't fully opened yet — sweeter than mature leaves because catechin hasn't yet developed. mirume sources its Ise tea (伊勢茶) from Shinryoku Sabo's award-winning farms in Mie Prefecture, winners of the Minister of Agriculture, Forestry and Fisheries Award and the Emperor's Award. The brand offers two stone-mill ground matcha grades: 晴 (Hare) for special occasions and 褻 (Ke) for everyday use, both made using traditional 石臼挽き (stone-mill grinding) at 30g per hour to preserve color, aroma, and umami. In 2024, Matsumoto Soshin was selected as one of '30 Japanese Tea Innovators' by the International Japanese Tea Association. mirume also pioneered Nagoya's eco-friendly 'morning bottle' (朝ボトル) concept — a refillable bottle of cold-brewed Ise tea for ¥300.
View all mirume blendsKe is sourced from Mie, Japan.
Ke is priced at ¥2,300 for 30g (¥77/g).
Ke is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
mirume Ke is available through mirume's official website. Current availability: in-stock.