When was mirume founded?

mirume was founded in 2020, based in Nagono, Nishi-ku, Nagoya, Aichi. That is 6 years ago.

Where is mirume matcha grown?

The mirume teas on this page come from Mie, Mie prefecture.

Why is mirume matcha more expensive?

mirume matcha costs $0.56 to $0.86 per gram, placing it in the premium tier. Price depends on the blend, pack size and seller, so compare per-gram prices on the blend pages.

Where does mirume ship to?

Listed regions: Japan. Check mirume's official site for your destination.

Where can I buy mirume matcha in Japan?

This page lists 1 mirume shop in Japan: Ise Cha mirume in Nagoya.

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mirume

伊勢茶 mirume伊勢茶みるめ

Isecha mirume (伊勢茶 mirume) is a Japanese tea specialty brand and café founded in 2020 by Matsumoto Soshin (松本壮真), a certified Japanese tea specialist from a tea farming family in Matsusaka, Mie Prefecture. The brand opened its Nagoya flagship in May 2021, operated by T-BOX Co., Ltd. The name 'mirume' (みるめ) is tea-industry jargon for brand new leaves that haven't fully opened yet — sweeter than mature leaves because catechin hasn't yet developed. mirume sources its Ise tea (伊勢茶) from Shinryoku Sabo's award-winning farms in Mie Prefecture, winners of the Minister of Agriculture, Forestry and Fisheries Award and the Emperor's Award. The brand offers two stone-mill ground matcha grades: 晴 (Hare) for special occasions and 褻 (Ke) for everyday use, both made using traditional 石臼挽き (stone-mill grinding) at 30g per hour to preserve color, aroma, and umami. In 2024, Matsumoto Soshin was selected as one of '30 Japanese Tea Innovators' by the International Japanese Tea Association. mirume also pioneered Nagoya's eco-friendly 'morning bottle' (朝ボトル) concept — a refillable bottle of cold-brewed Ise tea for ¥300.

Brand Facts

Japanese name: 伊勢茶 mirume
Founded: 2020
Headquarters: Nagono, Nishi-ku, Nagoya, Aichi
Origin regions: Mie
Official site: shinryokusabo.co.jp
Ships to: Japan
Price/gram range: $0.56–$0.86/g
Blends tracked: 2

Origin regionsMie

Blend Lineup

2 blends

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Where to Buy mirume in Japan

Official stores and authorized retailers in Japan.

Official Store

Nagoya, Aichi

Ise Cha mirume
Official Store
1-chōme-36-57 Nagono, Nishi Ward, Nagoya, Aichi 451-0042, Japan

Frequently Asked Questions

When was mirume founded?: mirume was founded in 2020, based in Nagono, Nishi-ku, Nagoya, Aichi. That is 6 years ago.
Where is mirume matcha grown?: The mirume teas on this page come from Mie, Mie prefecture.
Why is mirume matcha more expensive?: mirume matcha costs $0.56 to $0.86 per gram, placing it in the premium tier. Price depends on the blend, pack size and seller, so compare per-gram prices on the blend pages.
Where does mirume ship to?: Listed regions: Japan. Check mirume's official site for your destination.
Where can I buy mirume matcha in Japan?: This page lists 1 mirume shop in Japan: Ise Cha mirume in Nagoya.

Sources

Sources (3)

伊勢茶 mirume Official Site

Accessed Mar 22, 2026Confidence: 98%

Supports: Brand overview, products, company profile

PR Times — mirume 深緑茶房 Open Announcement

Accessed Mar 22, 2026Confidence: 97%

Supports: T-BOX Co., Ltd. established 2020-09-02; store opened 2021-05-10; owner Matsumoto Soshin

日本茶生活 — 伊勢茶 mirume

Accessed Mar 22, 2026Confidence: 90%

Supports: Brand story, Ise tea sourcing from Mie, eco-friendly bottle concept

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