by mirume伊勢茶 mirume
抹茶 晴（Matcha Hare）is mirume's premium ceremonial grade matcha, named for the Japanese concept of 'Hare' (晴) — the heightened clarity and joy of special occasions. It features a vivid, luminous green color and deep umami flavor from first-flush (一番茶) Ise tea leaves, shade-grown using a double-layer shading technique (棚下二重被覆) that blocks 90–95% of sunlight to maximize chlorophyll. Ground on traditional stone mills (石臼挽き) at just 30g per hour to minimize friction heat and preserve the full spectrum of flavor compounds. First flush leaves are carefully aged before grinding to bring out the matcha's natural sweetness and richness.
Editorial verdict
A beautifully crafted premium matcha from Mie's Ise tea region — vivid green, umami-forward, and ground with remarkable care using traditional stone mills.
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Tracked across 1 merchant
Price trend
€21.95
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| mirume-official· 30g | €21.95 | €0.73/g | In Stock | Apr 12, 2026 |
Other blends from Mie
伊勢茶 mirume — 抹茶 晴 Product Page
Supports: Price ¥3,500/30g, description, production method
mirume Official — mirume Official
Supports: Validated buying option for Matcha Hare at mirume Official (30g)
About the brand
伊勢茶 mirume
Isecha mirume (伊勢茶 mirume) is a Japanese tea specialty brand and café founded in 2020 by Matsumoto Soshin (松本壮真), a certified Japanese tea specialist from a tea farming family in Matsusaka, Mie Prefecture. The brand opened its Nagoya flagship in May 2021, operated by T-BOX Co., Ltd. The name 'mirume' (みるめ) is tea-industry jargon for brand new leaves that haven't fully opened yet — sweeter than mature leaves because catechin hasn't yet developed. mirume sources its Ise tea (伊勢茶) from Shinryoku Sabo's award-winning farms in Mie Prefecture, winners of the Minister of Agriculture, Forestry and Fisheries Award and the Emperor's Award. The brand offers two stone-mill ground matcha grades: 晴 (Hare) for special occasions and 褻 (Ke) for everyday use, both made using traditional 石臼挽き (stone-mill grinding) at 30g per hour to preserve color, aroma, and umami. In 2024, Matsumoto Soshin was selected as one of '30 Japanese Tea Innovators' by the International Japanese Tea Association. mirume also pioneered Nagoya's eco-friendly 'morning bottle' (朝ボトル) concept — a refillable bottle of cold-brewed Ise tea for ¥300.
View all mirume blendsHare is sourced from Mie, Japan.
Hare is priced at ¥3,500 for 30g (¥117/g).
Hare is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
mirume Hare is available through mirume's official website. Current availability: in-stock.