by Ise Matcha伊勢抹茶株式会社
Ise Matcha's flagship stone-ground (石臼挽き) matcha made exclusively from first-flush leaves cultivated on the company's own JGAP/ASIAGAP-certified fields in Suzuka, Mie Prefecture. Dried in one of six traditional all-brick kilns before being slowly stone-ground into fine powder, the resulting matcha carries three layered aromas: the fresh 'covering aroma' (覆い香) from shade cultivation, the deep 'kiln aroma' (炉香) from brick-kiln drying, and the delicate 'stone-ground aroma' (石臼香) from slow milling. The powder is vibrant emerald green with a thick, creamy texture. Winner of the 2024 Omotenashi Selection Gold Award.
Editorial verdict
Ise Matcha's standout entry: honest single-farm ceremonial matcha from Japan's largest tencha kiln operator. Three-aroma complexity at a reasonable price for the provenance.
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Tracked across 1 merchant
Price trend
¥1,944
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| mietime-store· 30g | ¥1,944 | ¥65/g | Out of Stock | Apr 12, 2026 |
Other blends from Mie
ISE MATCHA CAFE on BASE — 石臼挽き伊勢抹茶30g
Supports: Price ¥2,160/30g, stone-ground, first-flush, producer-made since 1935
Mietime Store — Mietime Store
Supports: Validated buying option for Ise Matcha Ishiusubiki at Mietime Store (30g)
About the brand
伊勢抹茶株式会社
Ise Matcha (伊勢抹茶株式会社) is a fourth-generation family tea producer based in Suzuka City, Mie Prefecture. Founded in 1935 as the Kanehann (カネ半) family tea farm, the company formally incorporated in April 2017 and simultaneously pivoted entirely to tencha (shade-dried tea) production for matcha — replacing all equipment with purpose-built tencha machinery. Today the company operates six traditional brick kilns across two factories, the largest such tencha facility in Japan. Their matcha is made exclusively from first-flush leaves grown on their own certified fields in the foothills of the Suzuka Mountains, where the east–west climate interplay between Ise Bay and the mountains creates ideal conditions. CEO Toshiaki Hada (4th generation) focuses on traditional craftsmanship while 5th-generation Wakana Hada promotes sustainable farming and modern retail. Certifications include JGAP (2015) and ASIAGAP group certification (2018). The brand holds a registered trademark on the name 伊勢抹茶. Their stone-ground matcha won the 2024 Omotenashi Selection Gold Award.
View all Ise Matcha blendsIse Matcha Ishiusubiki is sourced from Mie, Japan.
Ise Matcha Ishiusubiki is priced at ¥2,160 for 30g (¥72/g).
Ise Matcha Ishiusubiki is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
Ise Matcha Ise Matcha Ishiusubiki is available through Ise Matcha's official website. Current availability: in-stock.