by Ise Matcha伊勢抹茶株式会社
Unshin (雲心, 'cloud heart' or 'cloud mind') is an organic ceremonial-grade matcha from Ise Matcha, available in a generous 150g format suited to dedicated matcha practitioners or cafes. Made from organically cultivated tencha in Suzuka, Mie, dried in brick kilns and stone-ground to a fine powder. The organic certification reflects the Hada family's growing focus on sustainable tea farming. Unshin is distributed internationally through specialty retailers including Tea Hong in Hong Kong.
Editorial verdict
Ise Matcha's organic ceremonial offering in a large 150g format — ideal for daily practitioners who want provenance, organic credentials, and value per gram.
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Other blends from Mie
Tea Hong — Tea Hong
Supports: Validated buying option for Ise Matcha Unshin at Tea Hong (150g)
Tea Hong 茶香行 — Ise Organic Matcha Unshin 150g
Supports: 150g, organic, ceremonial grade, Ise Matcha brand
About the brand
伊勢抹茶株式会社
Ise Matcha (伊勢抹茶株式会社) is a fourth-generation family tea producer based in Suzuka City, Mie Prefecture. Founded in 1935 as the Kanehann (カネ半) family tea farm, the company formally incorporated in April 2017 and simultaneously pivoted entirely to tencha (shade-dried tea) production for matcha — replacing all equipment with purpose-built tencha machinery. Today the company operates six traditional brick kilns across two factories, the largest such tencha facility in Japan. Their matcha is made exclusively from first-flush leaves grown on their own certified fields in the foothills of the Suzuka Mountains, where the east–west climate interplay between Ise Bay and the mountains creates ideal conditions. CEO Toshiaki Hada (4th generation) focuses on traditional craftsmanship while 5th-generation Wakana Hada promotes sustainable farming and modern retail. Certifications include JGAP (2015) and ASIAGAP group certification (2018). The brand holds a registered trademark on the name 伊勢抹茶. Their stone-ground matcha won the 2024 Omotenashi Selection Gold Award.
View all Ise Matcha blendsIse Matcha Unshin is sourced from Mie, Japan.
Ise Matcha Unshin is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
Ise Matcha Ise Matcha Unshin is available through Ise Matcha's official website. Current availability: in-stock.