蓬莱堂茶舗
Horaido (蓬莱堂茶舗) is a Kyoto Uji tea specialist founded in 1803 on Teramachi-dori in central Kyoto. Its official lineup focuses on traditional Uji matcha, gyokuro, sencha, bancha, and tea utensils, with a house style that preserves older Kyoto taste preferences, especially in bitter-leaning usucha and formal koicha.
Brand story
The official Teramachi profile says Horaido has aimed since 1803 to stay faithful to the classic taste, aroma, and color of Uji tea across matcha, gyokuro, sencha, and bancha. Horaido is also known locally as the originator of Horai-cha, the shop's own name for genmaicha: the Japanese price list states that during the Taisho period the shop devised and sold Horai bancha inspired by yutoki rice served at tea gatherings, and presents it as the starting point of the genmaicha style now widely enjoyed in Japan.
Aya-no-mori
Hatsumukashi
Horai
Ikuyo-no-tomo
Miyako no Mukashi
Miyako no Shiro
Tancho
Yomo-ga-shima
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Official stores and authorized retailers in Japan.
Supports: Founded in 1803; official Kyoto shop homepage; opening hours and phone.
Supports: Japanese page says the current Uji tea price list was revised in January 2026 and explains Horaido's claim to Horai-cha/genmaicha origins.
Supports: Brand name, location, founding year 1803, Uji tea specialty
Supports: Shop profile confirms founding year 1803, Teramachi Kyoto address, phone number, and the shop's reputation as a genmaicha originator.
Horaido — Teramachi Shopping Street
Supports: Founded 1803; rep Yasumori Nagahiro; Uji tea specialist; genmaicha birthplace; price list
Supports: Genmaicha invented during Taisho period; rep Yasumori Nagahiro; 200+ years on Teramachi
Supports: Address 京都市中京区寺町通四条上ル東大文字町295; TEL 075-221-1215; hours 10:30-19:00; closed on 2s and 7s
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