by Horaido蓬莱堂茶舗
A notably bitter matcha that Horaido does not position for beginners. The official Japanese page recommends it for experienced drinkers who specifically enjoy traditional matcha with a firm bitter backbone.
Editorial verdict
A niche everyday matcha for experienced drinkers who want bitterness first.
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Strong bitterness with a direct, old-fashioned matcha character.
Tracked across 1 merchant
Price trend
¥1,000
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| horaido-kyoto-wel· 40g | ¥1,000 | ¥25/g | In Stock | Apr 14, 2026 |
Other blends from Uji
Horaido Matcha Price Table (Japanese)
Supports: 蓬莱: official Japanese description and current price ¥1,000 for 40g bag.
Horaido Kyoto-Wel Store — Horaido Kyoto-Wel Store
Supports: Kyoto-Wel product page lists 抹茶 蓬 莱 ４０ｇ袋入.
蓬莱堂茶舗 — Kyoto-Wel Product Listing
Supports: 抹茶 蓬莱 40g bag ¥1000.00
About the brand
蓬莱堂茶舗
Horaido (蓬莱堂茶舗) is a Kyoto Uji tea specialist founded in 1803 on Teramachi-dori in central Kyoto. Its official lineup focuses on traditional Uji matcha, gyokuro, sencha, bancha, and tea utensils, with a house style that preserves older Kyoto taste preferences, especially in bitter-leaning usucha and formal koicha.
View all Horaido blendsStrong bitterness with a direct, old-fashioned matcha character.
Horai is sourced from Uji, Japan.
Horai is priced at ¥1,200 for 40g tin (¥30/g).
Horai is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Horaido Horai directly from Horaido's official website. Current availability: in-stock.