by Horaido蓬莱堂茶舗
Horaido's standard reference point for usucha. The official Japanese page describes it as a very drinkable matcha with a balanced combination of proper usucha bitterness and a faint sweet finish, ideal for people starting tea and for everyday use.
Editorial verdict
The safest all-rounder in the lineup for daily ceremonial usucha.
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Balanced mild bitterness with a faint trailing sweetness and an easy-drinking finish.
Tracked across 1 merchant
Price trend
¥1,800
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| horaido-kyoto-wel· 40g | ¥1,800 | ¥45/g | In Stock | Apr 14, 2026 |
Other blends from Uji
Horaido Matcha Price Table (Japanese)
Supports: 初昔: official Japanese description and current price ¥1,800 for 40g bag.
Horaido Kyoto-Wel Store — Horaido Kyoto-Wel Store
Supports: Kyoto-Wel product page lists 抹茶 初 昔 ４０ｇ袋入.
蓬莱堂茶舗 — Kyoto-Wel Product Listing
Supports: 抹茶 初昔 40g bag ¥1800.00
About the brand
蓬莱堂茶舗
Horaido (蓬莱堂茶舗) is a Kyoto Uji tea specialist founded in 1803 on Teramachi-dori in central Kyoto. Its official lineup focuses on traditional Uji matcha, gyokuro, sencha, bancha, and tea utensils, with a house style that preserves older Kyoto taste preferences, especially in bitter-leaning usucha and formal koicha.
View all Horaido blendsBalanced mild bitterness with a faint trailing sweetness and an easy-drinking finish.
Hatsumukashi is sourced from Uji, Japan.
Hatsumukashi is priced at ¥2,000 for 40g tin (¥50/g).
Hatsumukashi is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Horaido Hatsumukashi directly from Horaido's official website. Current availability: in-stock.