by TOBI-ENとび園
TOBI-EN recommends this as a beginner-friendly matcha for people new to the category who still want solid quality. It focuses on accessible usucha rather than depth for koicha.

Editorial verdict
The most approachable ceremonial matcha in the range, aimed at first-time buyers and occasional drinkers.
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gentle green color, elegant bitterness, light umami
Other blends from Uji
TOBI-EN Japanese Product Page — TOBI-EN
Supports: 祝の白: 30g priced at ¥1,620 with product details taken from the official Japanese product page.
About the brand
とび園
TOBI-EN is a Uji-based specialty tea brand and online shop focused on premium Japanese green tea, especially Uji matcha, sourced from local producers and sold from Kyoto.
View all TOBI-EN blendsgentle green color, elegant bitterness, light umami
Iwai no Shiro is sourced from Uji, Japan.
Iwai no Shiro is priced at ¥1,620 for 30g (¥54/g).
Iwai no Shiro is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
Iwai no Shiro uses the Yabukita, Samidori cultivars.
You can buy TOBI-EN Iwai no Shiro directly from TOBI-EN's official website. Current availability: in-stock.