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TOBI-EN

とび園

TOBI-EN is a Uji-based specialty tea brand and online shop focused on premium Japanese green tea, especially Uji matcha, sourced from local producers and sold from Kyoto.

Brand story

On TOBI-EN's official Japanese about page, founder Tobias Baer says he first visited Japan in 2005, discovered the taste of real green tea in Uji, then spent eight years working at a long-established tea shop there. He frames TOBI-EN as a way to make high-quality Uji tea more accessible while sharing the spirit of classical tea culture and shipping freshly prepared tea from Uji to customers in Japan and abroad.

Brand Facts

Japanese name: とび園
Founded: 2020
Headquarters: Uji, Kyoto, Japan
Origin regions: Uji
Official site: ja.tobi-en.com
Ships to: Japan, Worldwide
Price/gram range: ¥22–¥259/g
Blends tracked: 9

Origin regionsUji

Blend Lineup

9 blends

Where to Buy TOBI-EN in Japan

Official stores and authorized retailers across Japan.

Headquarters Official Store Authorized Retailer

Uji, Kyoto

TOBI-EN とび園
Official Store
Myōraku-175-1 Uji, Kyoto 611-0021, Japan

Frequently Asked Questions

When was TOBI-EN founded?: TOBI-EN was established in 2020 in Uji, Kyoto, Japan. It is a modern era matcha producer with 6 years of history.
Where is TOBI-EN matcha grown?: TOBI-EN sources its matcha from Uji in Kyoto prefecture, one of Japan's recognized matcha-producing regions.
What tea cultivars does TOBI-EN use?: TOBI-EN works with 5 tea cultivars: Uji Hikari, Samidori, Yabukita, Asahi, Okumidori. Different cultivars contribute distinct umami, sweetness, and color profiles to each blend.
Is TOBI-EN matcha stone-milled?: Yes, all TOBI-EN matcha is stone-milled (石臼挽き). Stone grinding at low RPM preserves the tea's color, aroma, and umami by avoiding heat damage during processing.
Does TOBI-EN offer single-origin matcha?: Yes, all of TOBI-EN's blends are single-origin, meaning the tea leaves come from one specific farm or region rather than being blended across multiple sources.
Which TOBI-EN matcha is best for lattes?: TOBI-EN has 2 blends suitable for lattes: Ryori-yo, Ryori-yo Jo. These are selected for their ability to maintain flavor intensity when mixed with milk.
How many matcha products does TOBI-EN offer?: TOBI-EN currently offers 9 matcha blends across 7 grade levels (Ceremonial, Organic ceremonial, Entry ceremonial, Daily ceremonial, Limited ceremonial, Culinary, Premium culinary). The lineup ranges from Aoi no Mukashi to Tokusen Shiragiku, covering different preparation styles and price points.
Why is TOBI-EN matcha more expensive?: TOBI-EN matcha ranges from ¥22 to ¥259 per gram, placing it in the premium tier. Higher pricing typically reflects stone-milling, single-origin sourcing, specific cultivar selection, or traditional production methods.
Does TOBI-EN ship worldwide?: Yes, TOBI-EN ships internationally to Japan, Worldwide. Check their official site for current shipping rates and delivery times to your region.
Where can I buy TOBI-EN matcha in Japan?: TOBI-EN has 1 retail location in Japan, including TOBI-EN とび園 in Uji.

Sources

Sources (4)

TOBI-EN Japanese Matcha Category — TOBI-EN

Accessed Mar 27, 2026Confidence: 98%

Supports: Official Japanese storefront lists the current TOBI-EN matcha lineup and JPY pricing.

TOBI-EN Japanese About Page — TOBI-EN

Accessed Mar 27, 2026Confidence: 95%

Supports: Founder Tobias Baer says he first visited Japan in 2005, trained at a long-established Uji tea shop for eight years, and created TOBI-EN to deliver good Uji tea more accessibly.

TOBI-EN Japanese Contact Page — TOBI-EN

Accessed Mar 27, 2026Confidence: 95%

Supports: Official site lists Uji, Kyoto addresses and links to TOBI-EN social profiles.

TOBI-EN Official Website

Accessed Mar 20, 2026Confidence: 90%

Supports: Brand description, brand story, headquarters (Uji-Myoraku 175-1), founded 2020

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Frequently Asked Questions

When was TOBI-EN founded?

TOBI-EN was established in 2020 in Uji, Kyoto, Japan. It is a modern era matcha producer with 6 years of history.

Where is TOBI-EN matcha grown?

TOBI-EN sources its matcha from Uji in Kyoto prefecture, one of Japan's recognized matcha-producing regions.

What tea cultivars does TOBI-EN use?

TOBI-EN works with 5 tea cultivars: Uji Hikari, Samidori, Yabukita, Asahi, Okumidori. Different cultivars contribute distinct umami, sweetness, and color profiles to each blend.

Is TOBI-EN matcha stone-milled?

Yes, all TOBI-EN matcha is stone-milled (石臼挽き). Stone grinding at low RPM preserves the tea's color, aroma, and umami by avoiding heat damage during processing.

Does TOBI-EN offer single-origin matcha?

Yes, all of TOBI-EN's blends are single-origin, meaning the tea leaves come from one specific farm or region rather than being blended across multiple sources.

Which TOBI-EN matcha is best for lattes?

TOBI-EN has 2 blends suitable for lattes: Ryori-yo, Ryori-yo Jo. These are selected for their ability to maintain flavor intensity when mixed with milk.

How many matcha products does TOBI-EN offer?

TOBI-EN currently offers 9 matcha blends across 7 grade levels (Ceremonial, Organic ceremonial, Entry ceremonial, Daily ceremonial, Limited ceremonial, Culinary, Premium culinary). The lineup ranges from Aoi no Mukashi to Tokusen Shiragiku, covering different preparation styles and price points.

Why is TOBI-EN matcha more expensive?

TOBI-EN matcha ranges from ¥22 to ¥259 per gram, placing it in the premium tier. Higher pricing typically reflects stone-milling, single-origin sourcing, specific cultivar selection, or traditional production methods.

Does TOBI-EN ship worldwide?

Yes, TOBI-EN ships internationally to Japan, Worldwide. Check their official site for current shipping rates and delivery times to your region.

Where can I buy TOBI-EN matcha in Japan?

TOBI-EN has 1 retail location in Japan, including TOBI-EN とび園 in Uji.

Sources

Sources (4)

TOBI-EN Japanese Matcha Category — TOBI-EN

Accessed Mar 27, 2026Confidence: 98%

Supports: Official Japanese storefront lists the current TOBI-EN matcha lineup and JPY pricing.

TOBI-EN Japanese About Page — TOBI-EN

Accessed Mar 27, 2026Confidence: 95%

Supports: Founder Tobias Baer says he first visited Japan in 2005, trained at a long-established Uji tea shop for eight years, and created TOBI-EN to deliver good Uji tea more accessibly.

TOBI-EN Japanese Contact Page — TOBI-EN

Accessed Mar 27, 2026Confidence: 95%

Supports: Official site lists Uji, Kyoto addresses and links to TOBI-EN social profiles.

TOBI-EN Official Website

Accessed Mar 20, 2026Confidence: 90%

Supports: Brand description, brand story, headquarters (Uji-Myoraku 175-1), founded 2020