by Kyoei Seicha共栄製茶株式会社
Lowest in stock: ¥270/g (≈$1.70/g) at Tea & Coffee Shop
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Hoshun (鳳春) is Morihan's single-cultivar ceremonial matcha made from the Hoshun cultivar — a rare early-sprouting Uji variety developed by the Kyoto Prefectural Tea Research Institute and registered in 2006. Named after the Byodoin Phoenix Hall, a UNESCO World Heritage site, the Hoshun cultivar was selected from Samidori crossbreeds for its beautiful new leaves and characteristic Uji sweetness. The resulting matcha is elegant and delicate: silky texture, very low bitterness, and a pure, refined sweetness that stands apart from blended ceremonial grades.
Kyoei Seicha Hoshun
20g · Uji
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Editorial verdict
One of the most refined single-cultivar ceremonial matchas available. The Hoshun cultivar's natural sweetness is extraordinary — a collector's tea for those who want to experience Uji terroir at its purest.
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USD amounts are approximate, converted at rates from 2026-10-14. You pay the price shown by the seller in their own currency.
Elegant Uji sweetness, delicate aroma, silky texture, very low bitterness
Tracked across 1 merchant
Price trend
¥5,400
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| tea-and-coffee-shop· 20g | ¥5,400 | ¥270/g | In Stock | Oct 10, 2026 |
Other blends from Uji
Supports: 20g ¥5,400, Hoshun cultivar, Uji, single cultivar, ceremonial
About the brand
共栄製茶株式会社
Kyoei Seicha (共栄製茶株式会社) is the company behind the celebrated Morihan (森半) brand — one of Japan's most storied tea houses, founded in 1836 (Tenpo 7) by Morishita Hansaemon in Ogura-cho, Uji, Kyoto, the very birthplace of gyokuro. Today operating under representative Morishita Yasuhiro with approximately 105 employees, Kyoei Seicha manufactures and sells matcha, green tea, coffee, and black tea under multiple brands including Morihan, Minton, and MJB. Their Morihan matcha lineup is exceptional in depth: it spans single-cultivar ceremonial teas (Hoshun, Asatsuyu, Komakage), tea-school-endorsed ceremony grades for both Omotesenke and Urasenke, organic JAS-certified Uji and Kyoto Minamiyamashiro matchas, and accessible everyday practice grades. Kyoei Seicha has won the National Tea Judging Competition championship twice and received the Agricultural Minister's Award. They pioneered cold-brewed 'ice tea' (kooricha) in the 1930s and claimed the world's first foaming matcha latte. In 2023, they opened TEA SQUARE MORIHAN, a matcha café and heritage tea space in Uji.
View all Kyoei Seicha blendsElegant Uji sweetness, delicate aroma, silky texture, very low bitterness
Hoshun is sourced from Uji, Japan.
Hoshun is priced at ¥5,400 for 20g at Tea & Coffee Shop (¥270/g).
Hoshun is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
Hoshun uses the Hoshun cultivar.
You can buy Kyoei Seicha Hoshun directly from Kyoei Seicha's official website. Current availability: in-stock.
