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Kyoei Seicha logo

Kyoei Seicha

共栄製茶株式会社共栄製茶

Kyoei Seicha (共栄製茶株式会社) is the company behind the celebrated Morihan (森半) brand — one of Japan's most storied tea houses, founded in 1836 (Tenpo 7) by Morishita Hansaemon in Ogura-cho, Uji, Kyoto, the very birthplace of gyokuro. Today operating under representative Morishita Yasuhiro with approximately 105 employees, Kyoei Seicha manufactures and sells matcha, green tea, coffee, and black tea under multiple brands including Morihan, Minton, and MJB. Their Morihan matcha lineup is exceptional in depth: it spans single-cultivar ceremonial teas (Hoshun, Asatsuyu, Komakage), tea-school-endorsed ceremony grades for both Omotesenke and Urasenke, organic JAS-certified Uji and Kyoto Minamiyamashiro matchas, and accessible everyday practice grades. Kyoei Seicha has won the National Tea Judging Competition championship twice and received the Agricultural Minister's Award. They pioneered cold-brewed 'ice tea' (kooricha) in the 1930s and claimed the world's first foaming matcha latte. In 2023, they opened TEA SQUARE MORIHAN, a matcha café and heritage tea space in Uji.

Brand Facts

Japanese name
共栄製茶株式会社
Founded
1836
Headquarters
Uji, Kyoto
Origin regions
Uji
Certifications
JAS Organic
Official site
www.kyoeiseicha.co.jp
Ships to
Japan
Price/gram range
$0.13–$1.71/g
Blends tracked
6
Origin regionsUji
CertificationsJAS Organic

Brand Flavor Trends

Average across 2 scored blends. Scores can vary widely between blends.

Blend Lineup

6 blends
  • Asatsuyu logo

    Asatsuyu

    CeremonialUjiUsucha

    Lowest in stock: ¥243/g (≈$1.54/g) at Tea & Coffee Shop

  • Getsurin no Shiro logo

    Getsurin no Shiro

    CeremonialUjiUsucha

    Lowest in stock: ¥79/g (≈$0.50/g) at Tea & Coffee Shop

  • Hoshun logo

    Hoshun

    CeremonialUjiUsucha

    Lowest in stock: ¥270/g (≈$1.71/g) at Tea & Coffee Shop

  • Kotoku no Mukashi logo

    Kotoku no Mukashi

    KoichaUjiKoichaUsucha

    Lowest in stock: ¥140/g (≈$0.89/g) at Tea & Coffee Shop

  • Okeiko logo

    Okeiko

    EverydayUjiUsuchaLatte

    Lowest in stock: ¥20/g (≈$0.13/g) at Tea & Coffee Shop

  • Organic Uji Matcha logo

    Organic Uji Matcha

    CeremonialUjiUsuchaLatte

    Lowest in stock: ¥97/g (≈$0.61/g) at Tea & Coffee Shop

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Where to Buy Kyoei Seicha in Japan

Official stores and authorized retailers in Japan.

Official Store Department-store counter

Uji, Kyoto

  • Kyoei tea Higashiyama factory

    Official Store

    Higashiyama-34 Ogurachō, Uji, Kyoto 611-0042, Japan

  • TEA SQUARE MORIHAN 森半 共栄製茶株式会社

    Official Store

    Kubo-78 Ogurachō, Uji, Kyoto 611-0042, Japan

Shibuya, Tokyo

  • Morihan

    Official Store

    Japan, 〒151-0051 Tokyo, Shibuya, Sendagaya, 1-chōme−20−3 千駄ヶ谷セントラルハイツ 102

宇治市, 京都府

  • TEA SQUARE MORIHAN Kura Cafe

    Official Store

    Japan, 〒611-0042 京都府宇治市小倉町久保78

2 department-store and supermarket counters

共栄製茶株式会社 products are also sold from counters inside department stores, supermarkets, shopping malls and station buildings. These stock the tea but are not tea houses to visit in their own right.

Toyonaka, Osaka

  • Morihan

    Department-store counter

    1-chōme-5-1 Shinsenri Higashimachi, Toyonaka, Osaka 560-8550, Japan

Osaka

  • MORIHAN TEA SQUARE Umeda (B2)

    Department-store counter

    Japan, 〒530-8350 Osaka, Kita Ward, Kakudachō, 8−7 阪急うめだ本店 B2

Frequently Asked Questions

When was Kyoei Seicha founded?
Kyoei Seicha was founded in 1836, based in Uji, Kyoto. That is 190 years ago.
Where is Kyoei Seicha matcha grown?
The Kyoei Seicha teas on this page come from Uji, Kyoto prefecture.
What tea cultivars does Kyoei Seicha use?
Kyoei Seicha uses 2 tea cultivars: Asatsuyu, Hoshun. Each contributes different umami, sweetness and color to the blends.
Is Kyoei Seicha matcha stone-milled?
Yes, all Kyoei Seicha matcha is stone-milled (石臼挽き). Stone grinding at low RPM preserves the tea's color, aroma, and umami by avoiding heat damage during processing.
Does Kyoei Seicha offer single-origin matcha?
Yes, all of Kyoei Seicha's blends are listed as single-origin: each is labelled with one growing region, not necessarily one farm.
What does Kyoei Seicha matcha taste like?
Across its 2 scored blends, Kyoei Seicha leans toward sweetness (9.0/10), followed by umami (8.5/10). Individual blends vary. Check each blend's profile for tasting notes.
Which Kyoei Seicha matcha is best for lattes?
The Kyoei Seicha matcha listed for lattes here: Okeiko, Organic Uji Matcha.
How many matcha products does Kyoei Seicha offer?
This page lists 6 Kyoei Seicha matcha blends, under 3 grade labels: Ceremonial, Koicha, Everyday.
How much does Kyoei Seicha matcha cost?
Kyoei Seicha matcha ranges from $0.13 to $1.71 per gram across 6 blends.
Where does Kyoei Seicha ship to?
Listed regions: Japan. Check Kyoei Seicha's official site for your destination.
Where can I buy Kyoei Seicha matcha in Japan?
This page lists 6 Kyoei Seicha shops in Japan, including Kyoei tea Higashiyama factory in Uji.
Is Kyoei Seicha matcha organic?
Kyoei Seicha lists organic certification. It may not cover every blend; check the pack.

Sources

Sources (3)

Kyoei Seicha Corporate Site

Accessed Mar 22, 2026Confidence: 99%

Supports: Company overview, Morihan brand, founded 1836, Uji Kyoto

Morihan Official Shop

Accessed Mar 22, 2026Confidence: 99%

Supports: Full matcha product lineup with prices

Kyoto Prefecture Business Introduction

Accessed Mar 22, 2026Confidence: 96%

Supports: National Tea Judging Competition champion twice, Agricultural Minister's Award, 105 employees, founding year 1836

Guides covering Kyoei Seicha

  • Uji vs Yame vs Nishio Matcha: What's the Difference?

    Uji, Yame and Nishio matcha compared on flavor, price and stock — standardized flavor scores and per-gram prices from our own tracker, not opinion.

  • Matcha Sold Out? The Best Alternatives When Your Blend Is Gone

    Which blends to buy when your usual matcha is out of stock — matched by flavor profile, price tier, and preparation style. Based on live availability data from our tracker.

  • Ceremonial Matcha Under $1 Per Gram: In-Stock Picks (2026)

    Scored, in-stock matcha under $1 per gram, from $0.13/g practice grade to $0.94/g koicha. Which are truly ceremonial, which are culinary in a nicer tin, and what each bowl costs.

Compare brands

How does Kyoei Seicha compare?

Compare blends side by side on our comparison pages.

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Brand Facts

Japanese name
共栄製茶株式会社
Founded
1836
Headquarters
Uji, Kyoto
Origin regions
Uji
Certifications
JAS Organic
Official site
www.kyoeiseicha.co.jp
Ships to
Japan
Price/gram range
$0.13–$1.71/g
Blends tracked
6

Trust & Verification

Method
official_website
Sources used
3 sources
Edited by
Haruka FujimotoHaruka Fujimoto
Last change
Mar 23, 2026
How we verify data →

Official brand site

Visit official site

Origin regions

  • UjiKyoto

Price range

$0.13–$1.71/g

per gram across 6 blends