by Itoh Kyuemon伊藤久右衛門
The entry point of Itoh Kyuemon’s matcha range, specifically designed for beginners and latte enthusiasts. “Uji Midori” (宇治緑) means “Uji Green”—a bright, approachable thin-tea matcha with a smooth mouthfeel and mild astringency suitable for daily use.
Editorial verdict
A reliable everyday matcha at an accessible price. While lighter in umami depth than the upper tiers, Uji Midori has genuine Uji character and works beautifully in lattes, cold-whisked matcha, and as a first step into ceremonial-grade drinking. Excellent value from a heritage Uji brand.
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Tracked across 1 merchant
Price trend
$34.99
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| ujicha-matcha· 20g | $34.99 | $1.75/g | Out of Stock | Apr 15, 2026 |
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About the brand
伊藤久右衛門
Historic Uji tea house founded in 1832 (Tenpo 3) in Uji Tawara, Kyoto. Itoh Kyuemon blends a deep Edo-period tea heritage with modern gift culture and matcha sweets, offering one of Japan’s most widely recognized matcha retail experiences. Their ceremonial matcha lineup spans five grades, from everyday usucha to hand-picked premium koicha.
View all Itoh Kyuemon blendsUji Midori is sourced from Uji, Japan.
Uji Midori is priced at ¥1,620 for 20g (¥81/g).
Uji Midori is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Itoh Kyuemon Uji Midori directly from Itoh Kyuemon's official website. Current availability: in-stock.