by Itoh Kyuemon伊藤久右衛門
A premium tea-ceremony-grade matcha offering rich kokumi (depth of flavor) and beautifully balanced umami and astringency. Sourced from Kyotanabe and Joyo growing districts in Kyoto Prefecture. Intended for o-koicha preparation and used in multiple tea ceremony schools (流派).
Editorial verdict
A step below Hokyu in price but nearly its equal in ceremony-readiness. Jukyu’s umami depth makes for an impressive thick tea with a sustained finish. A strong choice for practitioners who want a reliable high-grade matcha without the premium hand-picked price tag.
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Tracked across 1 merchant
Price trend
$49.99
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| ujicha-matcha· 20g | $49.99 | $2.50/g | Out of Stock | Apr 15, 2026 |
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About the brand
伊藤久右衛門
Historic Uji tea house founded in 1832 (Tenpo 3) in Uji Tawara, Kyoto. Itoh Kyuemon blends a deep Edo-period tea heritage with modern gift culture and matcha sweets, offering one of Japan’s most widely recognized matcha retail experiences. Their ceremonial matcha lineup spans five grades, from everyday usucha to hand-picked premium koicha.
View all Itoh Kyuemon blendsJukyu is sourced from Uji, Japan.
Jukyu is priced at ¥6,480 for 20g (¥324/g).
Jukyu is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Itoh Kyuemon Jukyu directly from Itoh Kyuemon's official website. Current availability: in-stock.