by Itoh Kyuemon伊藤久右衛門
Itoh Kyuemon’s finest ceremonial matcha, crafted primarily from rare hand-picked tencha leaves. Rich in concentrated umami and layered with a noble aroma that unfolds slowly in koicha. Sourced from select gardens in Kyoto Prefecture’s Uji district and stone-ground to order.
Editorial verdict
The pinnacle of Itoh Kyuemon’s matcha range. Hand-picked sourcing and meticulous stone-grinding yield an exceptionally smooth, umami-forward koicha. Not widely available outside Japan’s gifting season, making it a collector’s grade for serious ceremony practitioners.
Itoh Kyuemon Official
¥8,640 / 20g
¥432/g
Ujicha Matcha
$74.99 / 20g
$3.75/g
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Tracked across 2 merchants
Price trend
$74.99
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| ujicha-matcha· 20g | $74.99 | $3.75/g | In Stock | May 27, 2026 |
| itoh-kyuemon-official· 20g | ¥8,640 | ¥432/g | Out of Stock | May 26, 2026 |
Other blends from Uji
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About the brand
伊藤久右衛門
Historic Uji tea house founded in 1832 (Tenpo 3) in Uji Tawara, Kyoto. Itoh Kyuemon blends a deep Edo-period tea heritage with modern gift culture and matcha sweets, offering one of Japan’s most widely recognized matcha retail experiences. Their ceremonial matcha lineup spans five grades, from everyday usucha to hand-picked premium koicha.
View all Itoh Kyuemon blendsHokyu is sourced from Uji, Japan.
Hokyu is priced at ¥8,640 for 20g (¥432/g).
Hokyu is recommended for koicha. Thick tea — a concentrated preparation using about 4g of powder and 30ml of water, reserved for the highest-grade matcha.
You can buy Itoh Kyuemon Hokyu directly from Itoh Kyuemon's official website. Current availability: in-stock.