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  2. Itoh Kyuemon
  3. Hokyu
VerifiedCeremonialBest for Usucha

Hokyu

by Itoh Kyuemon伊藤久右衛門

宇治抒茶 宝久

Itoh Kyuemon’s finest ceremonial matcha, crafted primarily from rare hand-picked tencha leaves. Rich in concentrated umami and layered with a noble aroma that unfolds slowly in koicha. Sourced from select gardens in Kyoto Prefecture’s Uji district and stone-ground to order.

Editorial verdict

The pinnacle of Itoh Kyuemon’s matcha range. Hand-picked sourcing and meticulous stone-grinding yield an exceptionally smooth, umami-forward koicha. Not widely available outside Japan’s gifting season, making it a collector’s grade for serious ceremony practitioners.

Where to Buy

2 options
  • Itoh Kyuemon Official

    Official StoreIn StockVerified yesterday

    ¥8,640 / 20g

    ¥432/g

  • Ujicha Matcha

    Best price
    Authorized RetailerIn StockVerified yesterday

    $74.99 / 20g

    $3.75/g

Prices may vary. We may earn a commission on purchases. Learn more about our affiliate disclosure

Quick Facts

Origin
Uji
Price/gram
¥432
Package
20g
Price
¥8,640
Availability
itohkyuemon.co.jp (in-stock)
Use casesUsuchaKoicha

Price & Availability

Tracked across 2 merchants

Price trend

$74.99

Apr 3Apr 15
MerchantPricePer gramStatusChecked
ujicha-matcha· 20g$74.99$3.75/gIn StockApr 15, 2026
itoh-kyuemon-official· 20g¥8,640¥432/gIn StockApr 14, 2026

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Trust & Verification

Sources used
1 source
How we verify data →

Sources (1)

Itoh Kyuemon Online Shop

Accessed Mar 23, 2026Confidence: 95%

Supports: Product name, price, size, description

About the brand

Itoh Kyuemon

伊藤久右衛門

Historic Uji tea house founded in 1832 (Tenpo 3) in Uji Tawara, Kyoto. Itoh Kyuemon blends a deep Edo-period tea heritage with modern gift culture and matcha sweets, offering one of Japan’s most widely recognized matcha retail experiences. Their ceremonial matcha lineup spans five grades, from everyday usucha to hand-picked premium koicha.

View all Itoh Kyuemon blends

Frequently Asked Questions

Where does Hokyu come from?

Hokyu is sourced from Uji, Japan.

How much does Hokyu cost?

Hokyu is priced at ¥8,640 for 20g (¥432/g).

What is Hokyu best for?

Hokyu is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.

Where can I buy Itoh Kyuemon Hokyu?

You can buy Itoh Kyuemon Hokyu directly from Itoh Kyuemon's official website. Current availability: in-stock.

Quick Facts

Origin
Uji
Price/gram
¥432
Package
20g
Price
¥8,640
Availability
itohkyuemon.co.jp (in-stock)

Trust & Verification

Sources used
1 source
How we verify data →

Where to Buy

Itoh Kyuemon Official

¥8,640 / 20g

+1 more option below

I

Itoh Kyuemon

Uji, Kyoto

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