by Shirakata Denshiro Shoten白形傳四郎商店
In stock at Amazon US
Buy on AmazonMatcha by Shirakata Denshiro Shoten. In stock.
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A practical daily-use matcha positioned as the value-minded entry in Shirakata's pure matcha range.
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Shirakata Denshiro Shoten — 抹茶 ｢千代の白｣
Supports: Official shop lists Chiyo no Shiro at ¥1,080 for 50g, describes it as an economical everyday matcha, and marks the 2025 lot sold out.
Supports: Den's Tea is the confirmed US import subsidiary of Shirakata Denshiro Shoten (denstea.com/pages/about-dens-tea; Bristol Farms founder feature), selling the same Chiyo-no-Shiro matcha under its own storefront brand.
Supports: Product slug and search-indexed title both read 'Shirakata Matcha "Chiyo no Shiro" - 50 g'; page is a client-rendered SPA so content could not be fetched directly, confirmed via URL slug + repeated search snippet title.
About the brand
白形傳四郎商店
Shirakata Denshiro Shoten is a Shizuoka tea merchant founded in 1923 by Shirakata Denshiro. From its base in Shizuoka City's historic tea-trading district, the company operates tea manufacturing, retail, mail-order, export, and tea-seed oil businesses while focusing on Shizuoka tea, including Honyama matcha.
View all Shirakata Denshiro Shoten blendsA practical daily-use matcha positioned as the value-minded entry in Shirakata's pure matcha range.
Chiyo no Shiro is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Shirakata Denshiro Shoten Chiyo no Shiro directly from Shirakata Denshiro Shoten's official website. Current availability: out-of-stock.
