by Shirakata Denshiro Shoten白形傳四郎商店
Aoi no Miyabi is Shirakata's 20g koicha-designated matcha for tea ceremony service.

Editorial verdict
The highest-positioned ceremonial-style item in the lineup, aimed squarely at koicha preparation.
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A richer, more concentrated matcha profile positioned specifically for formal koicha service.
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Supports: Official shop lists Aoi no Miyabi at ¥2,376 for 20g and states it is intended for koicha in tea ceremony use.
About the brand
白形傳四郎商店
Shirakata Denshiro Shoten is a Shizuoka tea merchant founded in 1923 by Shirakata Denshiro. From its base in Shizuoka City's historic tea-trading district, the company operates tea manufacturing, retail, mail-order, export, and tea-seed oil businesses while focusing on Shizuoka tea, including Honyama matcha.
View all Shirakata Denshiro Shoten blendsA richer, more concentrated matcha profile positioned specifically for formal koicha service.
Aoi no Miyabi is priced at ¥2,376 for 20g (¥119/g).
Aoi no Miyabi is recommended for koicha. Thick tea — a concentrated preparation using about 4g of powder and 30ml of water, reserved for the highest-grade matcha.
You can buy Shirakata Denshiro Shoten Aoi no Miyabi directly from Shirakata Denshiro Shoten's official website. Current availability: in-stock.