by Nakamura Tokichi Honten中村藤吉本店
A versatile usucha-grade matcha preferred by Urasenke Grand Master Hounsai for daily preparation. Fuji no Shiro (“Fuji White”) balances mild umami with soft sweetness and a clean, refreshing finish. Well-suited to traditional whisking, matcha lattes, and baking applications.
Editorial verdict
The ideal everyday ceremonial matcha from Nakamura Tokichi. Its endorsement by Urasenke’s Grand Master Hounsai speaks to consistent quality, and its accessible flavor profile makes it as comfortable in a latte as in a chawan. A reliable, well-rounded choice.
Nakamura Tokichi Official
¥2,160 / 30g
¥72/g
Kanso Tea
Best price$32.00 / 30g
$1.07/g
Ujicha Matcha
$34.99 / 30g
$1.17/g
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Tracked across 3 merchants
Price trend
$34.99
Range: $32.00 — $34.99
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| ujicha-matcha· 30g | $34.99 | $1.17/g | In Stock | Apr 15, 2026 |
| kanso-tea· 30g | $32.00 | $1.07/g | In Stock | Apr 15, 2026 |
| nakamura-tokichi-official· 30g | ¥2,160 | ¥72/g | In Stock | Apr 11, 2026 |
Other blends from Uji
Nakamura Tokichi Honten Global Store
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About the brand
中村藤吉本店
Historic Uji tea house founded in 1854 (Ansei 1), celebrated for premium stone-milled matcha, the iconic Nama-cha Jelly, and a flagship café experience along the Byodo-in approach. Nakamura Tokichi’s matcha lineup spans seven grades from everyday usucha to elite koicha, several endorsed by Urasenke and Omotesenke grand masters.
View all Nakamura Tokichi Honten blendsFuji no Shiro is sourced from Uji, Japan.
Fuji no Shiro is priced at ¥2,160 for 30g (¥72/g).
Fuji no Shiro is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Nakamura Tokichi Honten Fuji no Shiro directly from Nakamura Tokichi Honten's official website. Current availability: in-stock.