by Kawahara Seicha川原製茶
Ujimatcha Etenraku (宇治抹茶 越天楽) is a koicha-grade ceremonial matcha from Kawahara Seicha, named after the ancient Japanese court gagaku music piece 'Etenraku' — evoking tradition and refinement. Stone-milled from select Uji tencha, it delivers clean astringency with rich natural sweetness and a well-structured body, suitable for both thick and thin tea preparation. Named for the cultural heritage of Japanese classical arts.
Editorial verdict
A well-crafted koicha-grade Uji matcha from a century-old Ise tea house. The 越天楽 name carries artistic weight, and the tea delivers with clean structure and genuine sweetness.
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Clean astringency, rich sweetness, well-structured body
Other blends from Uji
Supports: Product name 越天楽 40g ¥2,192, koicha grade, Uji origin, clean astringency with rich sweetness
About the brand
川原製茶
Kawahara Seicha (川原製茶) is a Meiji-era tea producer founded in 1883 in Taki Town, Mie Prefecture — the heart of Ise tea (伊勢茶) country. From their self-owned and contracted tea gardens spanning the South Ise mountain region, the company maintains a fully vertically integrated operation: cultivating, processing, and selling their teas under the guidance of representative director Kawahara Noboru. In 2004, Kawahara Seicha became a certified 'Mie Brand' producer and received recognition as an organic agricultural product processor — marks of distinction within the prefecture's tea industry. Their retail network spans Ise Shrine's outer precinct, Takashimaya department stores in Osaka and Nagoya, and their own online shop, serving both domestic and specialist markets. Their matcha lineup is notable for its range: it includes 伊勢乃国, a unique thin-tea matcha made from Mie Prefecture-grown tencha — a rarity in an industry dominated by Uji — alongside six ceremonial-grade Uji matcha blends covering everything from entry-level thin tea to premium thick tea (koicha) for the tea ceremony.
View all Kawahara Seicha blendsClean astringency, rich sweetness, well-structured body
Etenraku is sourced from Uji, Japan.
Etenraku is priced at ¥2,192 for 40g (¥55/g).
Etenraku is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Kawahara Seicha Etenraku directly from Kawahara Seicha's official website. Current availability: In stock.