by Hokodo放香堂
Premium ceremonial matcha featuring the refined bitterness characteristic of high-quality Uji matcha, paired with a distinctively refreshing, cool aroma. A step up in elegance and complexity.

Editorial verdict
Elegant ceremonial-grade matcha with refined bitterness and a memorable refreshing aroma — a strong mid-range offering from Hokodo.
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Refined bitterness, refreshing cool aroma, smooth finish
Tracked across 1 merchant
Price trend
¥2,376
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| hokodo-store· 30g | ¥2,376 | ¥79/g | In Stock | Apr 14, 2026 |
Other blends from Uji
Supports: Price, weight, description from official Hokodo online store (hokodostore.com)
About the brand
放香堂
Hokodo (放香堂) is a historic Uji tea specialist founded in the Tenpō era (1830s). Operating its own organic tea gardens in Wazuka, Kyoto, the company produces ceremonial matcha under the guidance of sixth-generation tea master Yasuyuki Suda (酢田恭行), one of only a dozen people nationwide to hold the 10th-dan tea appraisal certification. Hokodo is also famous as the home of Japan's oldest coffee shop, established in Kobe in 1878.
View all Hokodo blendsRefined bitterness, refreshing cool aroma, smooth finish
Gyokuun is sourced from Uji, Japan.
Gyokuun is priced at ¥2,376 for 30g (¥79/g).
Gyokuun is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Hokodo Gyokuun directly from Hokodo's official website. Current availability: in-stock.