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  2. Hokodo
  3. Gyokuun
ResearchedCeremonialBest for Usucha

Gyokuun

by Hokodo放香堂

玉雲

Premium ceremonial matcha featuring the refined bitterness characteristic of high-quality Uji matcha, paired with a distinctively refreshing, cool aroma. A step up in elegance and complexity.

Gyokuun

Editorial verdict

Elegant ceremonial-grade matcha with refined bitterness and a memorable refreshing aroma — a strong mid-range offering from Hokodo.

Where to Buy

1 option
  • Hokodo Store

    Official StoreIn StockVerified yesterday

    ¥2,376 / 30g

    ¥79/g

Prices may vary. We may earn a commission on purchases. Learn more about our affiliate disclosure

Quick Facts

Origin
Uji
Tasting notes
Refined bitterness, refreshing cool aroma, smooth finish
Price/gram
¥79
Package
30g
Price
¥2,376
Availability
hokodostore.com (in-stock)
Last verified
Mar 25, 2026
Use casesUsuchaKoicha

Tasting Notes

Refined bitterness, refreshing cool aroma, smooth finish

Price & Availability

Tracked across 1 merchant

Price trend

¥2,376

Apr 1Apr 14
MerchantPricePer gramStatusChecked
hokodo-store· 30g¥2,376¥79/gIn StockApr 14, 2026

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Trust & Verification

Last verified
March 25, 2026
Sources used
1 source
How we verify data →

Sources (1)

放香堂 オンラインショップ

Accessed Mar 25, 2026Confidence: 90%

Supports: Price, weight, description from official Hokodo online store (hokodostore.com)

About the brand

Hokodo

放香堂

Hokodo (放香堂) is a historic Uji tea specialist founded in the Tenpō era (1830s). Operating its own organic tea gardens in Wazuka, Kyoto, the company produces ceremonial matcha under the guidance of sixth-generation tea master Yasuyuki Suda (酢田恭行), one of only a dozen people nationwide to hold the 10th-dan tea appraisal certification. Hokodo is also famous as the home of Japan's oldest coffee shop, established in Kobe in 1878.

View all Hokodo blends

Frequently Asked Questions

What does Gyokuun taste like?

Refined bitterness, refreshing cool aroma, smooth finish

Where does Gyokuun come from?

Gyokuun is sourced from Uji, Japan.

How much does Gyokuun cost?

Gyokuun is priced at ¥2,376 for 30g (¥79/g).

What is Gyokuun best for?

Gyokuun is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.

Where can I buy Hokodo Gyokuun?

You can buy Hokodo Gyokuun directly from Hokodo's official website. Current availability: in-stock.

Quick Facts

Origin
Uji
Tasting notes
Refined bitterness, refreshing cool aroma, smooth finish
Price/gram
¥79
Package
30g
Price
¥2,376
Availability
hokodostore.com (in-stock)
Last verified
Mar 25, 2026

Trust & Verification

Last verified
March 25, 2026
Sources used
1 source
How we verify data →

Where to Buy

Hokodo Store

¥2,376 / 30g

H

Hokodo

Kobe, Hyogo; Wazuka, Kyoto

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