by Hokodo放香堂
A refined koicha-grade matcha offering crisp bitterness that doesn't linger, harmonized with the rich umami inherent to high-quality matcha. Well suited to both usucha and koicha preparation.
Editorial verdict
A clean, balanced matcha with excellent depth — the crisp bitterness and rich umami make it a reliable choice for the tea ceremony.
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Crisp clean bitterness, rich umami, no lingering aftertaste
Tracked across 1 merchant
Price trend
¥1,728
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| hokodo-store· 30g | ¥1,728 | ¥58/g | Out of Stock | Apr 14, 2026 |
Other blends from Uji
Supports: Price, weight, description from official Hokodo online store (hokodostore.com)
About the brand
放香堂
Hokodo (放香堂) is a historic Uji tea specialist founded in the Tenpō era (1830s). Operating its own organic tea gardens in Wazuka, Kyoto, the company produces ceremonial matcha under the guidance of sixth-generation tea master Yasuyuki Suda (酢田恭行), one of only a dozen people nationwide to hold the 10th-dan tea appraisal certification. Hokodo is also famous as the home of Japan's oldest coffee shop, established in Kobe in 1878.
View all Hokodo blendsCrisp clean bitterness, rich umami, no lingering aftertaste
Genen no Mukashi is sourced from Uji, Japan.
Genen no Mukashi is priced at ¥1,728 for 30g (¥58/g).
Genen no Mukashi is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Hokodo Genen no Mukashi directly from Hokodo's official website. Current availability: in-stock.