by Gion Tsujiri祇園辻利
Ume no Shiro (梅の白) is Gion Tsujiri's entry-level usucha matcha, named for the plum blossom. It strikes a balance of pleasant bitterness and mild sweetness, making it equally suitable for drinking, school tea ceremony practice, and culinary use (confectionery and baking). Stone-milled Uji tencha at 40g/hr ensures quality even at this accessible price point.
Editorial verdict
A versatile entry-level matcha from one of Kyoto's finest tea houses. Approachable, honest, and great value for everyday drinking or culinary use. The quality-per-yen ratio is strong.
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Pleasant bitterness, mild sweetness, clean green tea character
Tracked across 1 merchant
Price trend
¥1,296
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| gion-tsujiri-official· 40g | ¥1,296 | ¥32/g | Out of Stock | Apr 12, 2026 |
Other blends from Uji
Gion Tsujiri Online Shop (Shopify JSON)
Supports: Product name, price (¥1296), 40g package, description text
Gion Tsujiri Official Online Shop
Supports: Price, package size, and storefront availability cross-checked against the official shop catalog.
About the brand
祇園辻利
Gion Tsujiri (祇園辻利) is one of Kyoto's most celebrated Uji tea houses, founded in 1860 (Manen 1) by Tsujiri Uemon in Uji during a period of Uji tea revival. The Tsujiri lineage later established its iconic presence in Kyoto's Gion district after the third generation expanded to Taiwan and the fourth generation resettled in Gion after WWII. Today Gion Tsujiri is renowned for its stone-mill ground matcha endorsed by all three major tea schools — Urasenke, Omotesenke, and Mushanokoji Senke — as well as Kenninji Temple, one of Kyoto's oldest Zen temples. Their matcha is produced at a rate of just 40g per hour to ensure quality.
View all Gion Tsujiri blendsPleasant bitterness, mild sweetness, clean green tea character
Ume no Shiro is sourced from Uji, Japan.
Ume no Shiro is priced at ¥1,296 for 40g (¥32/g).
Ume no Shiro is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Gion Tsujiri Ume no Shiro directly from Gion Tsujiri's official website. Current availability: out-of-stock.