by Gion Tsujiri祇園辻利
Ume no Shiro (梅の白) is Gion Tsujiri's entry-level usucha matcha, named for the plum blossom. It strikes a balance of pleasant bitterness and mild sweetness, making it equally suitable for drinking, school tea ceremony practice, and culinary use (confectionery and baking). Stone-milled Uji tencha at 40g/hr ensures quality even at this accessible price point.

Gion Tsujiri Ume no Shiro
40g · Uji
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Editorial verdict
A versatile entry-level matcha from one of Kyoto's finest tea houses. Approachable, honest, and great value for everyday drinking or culinary use. The quality-per-yen ratio is strong.
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USD amounts are approximate, converted at rates from 2026-10-14. You pay the price shown by the seller in their own currency.
Pleasant bitterness, mild sweetness, clean green tea character
Tracked across 1 merchant
Price trend
¥1,296
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| gion-tsujiri-official· 40g | ¥1,296 | ¥32/g | Out of Stock | Oct 11, 2026 |
Other blends from Uji
Gion Tsujiri Online Shop (Shopify JSON)
Supports: Product name, price (¥1296), 40g package, description text
Gion Tsujiri Official Online Shop
Supports: Price, package size, and storefront availability cross-checked against the official shop catalog.
About the brand
祇園辻利
Gion Tsujiri (祇園辻利) is a Kyoto tea house founded in Uji in 1860 (Manen 1) by Tsujiri Uemon (辻利右衛門). Its history page says the third head opened a Tsujiri shop in Taipei in 1899, and the fourth head returned and opened in Gion in 1948. The shop sells matcha blends under the 御好み (preferred-by) names of Urasenke, Omotesenke and Mushanokoji Senke, and one blend, Juttoku, is sold as 大本山建仁寺御用達 (purveyor to Kenninji temple). Its site says stone-milling yields only 40g of matcha an hour.
View all Gion Tsujiri blendsPleasant bitterness, mild sweetness, clean green tea character
Ume no Shiro is sourced from Uji, Japan.
Ume no Shiro is priced at ¥1,296 for 40g at Gion Tsujiri Official (¥32/g).
Ume no Shiro is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Gion Tsujiri Ume no Shiro directly from Gion Tsujiri's official website. Current availability: out-of-stock.