by Gion Tsujiri祇園辻利
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Hoei no Mukashi (豊栄の昔) carries the personal endorsement of Urasenke Konichian Houns Grand Master, a venerated figure in Japan's tea ceremony world. Named for abundance and flourishing. Suitable for koicha and also can be used for usucha. Stone-milled Uji tencha; tin packaging.
Gion Tsujiri Hoei no Mukashi
40g · Uji
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USD amounts are approximate, converted at rates from 2026-10-13. You pay the price shown by the seller in their own currency.
Rich aroma, full umami, clean bitterness, smooth
Tracked across 1 merchant
Price trend
¥5,184
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| gion-tsujiri-official· 40g | ¥5,184 | ¥130/g | Out of Stock | Oct 11, 2026 |
Other blends from Uji
Gion Tsujiri Online Shop (Shopify JSON)
Supports: Product name, price (¥5184), 40g package, description text
Gion Tsujiri Official Online Shop
Supports: Price, package size, and storefront availability cross-checked against the official shop catalog.
About the brand
祇園辻利
Gion Tsujiri (祇園辻利) is a Kyoto tea house founded in Uji in 1860 (Manen 1) by Tsujiri Uemon (辻利右衛門). Its history page says the third head opened a Tsujiri shop in Taipei in 1899, and the fourth head returned and opened in Gion in 1948. The shop sells matcha blends under the 御好み (preferred-by) names of Urasenke, Omotesenke and Mushanokoji Senke, and one blend, Juttoku, is sold as 大本山建仁寺御用達 (purveyor to Kenninji temple). Its site says stone-milling yields only 40g of matcha an hour.
View all Gion Tsujiri blendsRich aroma, full umami, clean bitterness, smooth
Hoei no Mukashi is sourced from Uji, Japan.
Hoei no Mukashi is priced at ¥5,184 for 40g at Gion Tsujiri Official (¥130/g).
Hoei no Mukashi is recommended for koicha. Thick tea — a concentrated preparation using about 4g of powder and 30ml of water, reserved for the highest-grade matcha.
You can buy Gion Tsujiri Hoei no Mukashi directly from Gion Tsujiri's official website. Current availability: out-of-stock.
