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© 2026 Yuri Matcha. All data independently researched and verified. Not affiliated with any matcha brand. hello@yurimatcha.com

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  2. Gion Tsujiri
  3. Hoei no Mukashi
ResearchedKoichaBest for Usucha

Hoei no Mukashi

by Gion Tsujiri祇園辻利

豊栄の昔

Hoei no Mukashi (豊栄の昔) carries the personal endorsement of Urasenke Konichian Houns Grand Master, a venerated figure in Japan's tea ceremony world. Named for abundance and flourishing. Suitable for koicha and also can be used for usucha. Stone-milled Uji tencha; tin packaging.

Editorial verdict

A solid Urasenke-endorsed koicha at a more accessible price point than the top-tier blends. Rich and aromatic with a ceremonial pedigree.

Where to Buy

1 option
  • Gion Tsujiri Official

    Official StoreOut of StockShips to JPVerified 3d ago

    ¥5,184 / 40g

    ¥130/g

Prices may vary. We may earn a commission on purchases. Learn more about our affiliate disclosure

Quick Facts

Origin
Uji
Tasting notes
Rich aroma, full umami, clean bitterness, smooth
Price/gram
¥130
Package
40g
Price
¥5,184
Availability
shop.giontsujiri.co.jp (out-of-stock)
Last verified
Apr 3, 2026

Flavor Profile

Five-dimension scoring on a 0–10 scale
Use casesUsuchaKoicha

Tasting Notes

Rich aroma, full umami, clean bitterness, smooth

Price & Availability

Tracked across 1 merchant

Price trend

¥5,184

Apr 6Apr 12
MerchantPricePer gramStatusChecked
gion-tsujiri-official· 40g¥5,184¥130/gOut of StockApr 12, 2026

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Trust & Verification

Last verified
April 3, 2026
Sources used
2 sources
How we verify data →

Sources (2)

Gion Tsujiri Online Shop (Shopify JSON)

Accessed Mar 23, 2026Confidence: 95%

Supports: Product name, price (¥5184), 40g package, description text

Gion Tsujiri Official Online Shop

Accessed Apr 3, 2026Confidence: 95%

Supports: Price, package size, and storefront availability cross-checked against the official shop catalog.

About the brand

Gion Tsujiri

祇園辻利

Gion Tsujiri (祇園辻利) is one of Kyoto's most celebrated Uji tea houses, founded in 1860 (Manen 1) by Tsujiri Uemon in Uji during a period of Uji tea revival. The Tsujiri lineage later established its iconic presence in Kyoto's Gion district after the third generation expanded to Taiwan and the fourth generation resettled in Gion after WWII. Today Gion Tsujiri is renowned for its stone-mill ground matcha endorsed by all three major tea schools — Urasenke, Omotesenke, and Mushanokoji Senke — as well as Kenninji Temple, one of Kyoto's oldest Zen temples. Their matcha is produced at a rate of just 40g per hour to ensure quality.

View all Gion Tsujiri blends

Frequently Asked Questions

What does Hoei no Mukashi taste like?

Rich aroma, full umami, clean bitterness, smooth

Where does Hoei no Mukashi come from?

Hoei no Mukashi is sourced from Uji, Japan.

How much does Hoei no Mukashi cost?

Hoei no Mukashi is priced at ¥5,184 for 40g (¥130/g).

What is Hoei no Mukashi best for?

Hoei no Mukashi is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.

Where can I buy Gion Tsujiri Hoei no Mukashi?

You can buy Gion Tsujiri Hoei no Mukashi directly from Gion Tsujiri's official website. Current availability: out-of-stock.

Quick Facts

Origin
Uji
Tasting notes
Rich aroma, full umami, clean bitterness, smooth
Price/gram
¥130
Package
40g
Price
¥5,184
Availability
shop.giontsujiri.co.jp (out-of-stock)
Last verified
Apr 3, 2026

Trust & Verification

Last verified
April 3, 2026
Sources used
2 sources
How we verify data →

Where to Buy

Gion Tsujiri Official

¥5,184 / 40g

G

Gion Tsujiri

Kyoto, Kyoto

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