by Gion Tsujiri祇園辻利
Hoei no Mukashi (豊栄の昔) carries the personal endorsement of Urasenke Konichian Houns Grand Master, a venerated figure in Japan's tea ceremony world. Named for abundance and flourishing. Suitable for koicha and also can be used for usucha. Stone-milled Uji tencha; tin packaging.
Editorial verdict
A solid Urasenke-endorsed koicha at a more accessible price point than the top-tier blends. Rich and aromatic with a ceremonial pedigree.
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Rich aroma, full umami, clean bitterness, smooth
Tracked across 1 merchant
Price trend
¥5,184
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| gion-tsujiri-official· 40g | ¥5,184 | ¥130/g | Out of Stock | Apr 12, 2026 |
Other blends from Uji
Gion Tsujiri Online Shop (Shopify JSON)
Supports: Product name, price (¥5184), 40g package, description text
Gion Tsujiri Official Online Shop
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About the brand
祇園辻利
Gion Tsujiri (祇園辻利) is one of Kyoto's most celebrated Uji tea houses, founded in 1860 (Manen 1) by Tsujiri Uemon in Uji during a period of Uji tea revival. The Tsujiri lineage later established its iconic presence in Kyoto's Gion district after the third generation expanded to Taiwan and the fourth generation resettled in Gion after WWII. Today Gion Tsujiri is renowned for its stone-mill ground matcha endorsed by all three major tea schools — Urasenke, Omotesenke, and Mushanokoji Senke — as well as Kenninji Temple, one of Kyoto's oldest Zen temples. Their matcha is produced at a rate of just 40g per hour to ensure quality.
View all Gion Tsujiri blendsRich aroma, full umami, clean bitterness, smooth
Hoei no Mukashi is sourced from Uji, Japan.
Hoei no Mukashi is priced at ¥5,184 for 40g (¥130/g).
Hoei no Mukashi is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Gion Tsujiri Hoei no Mukashi directly from Gion Tsujiri's official website. Current availability: out-of-stock.