by Gion Tsujiri祇園辻利
Chokyu no Shiro (長久の白) is endorsed by Urasenke Konichian Zazobou Grand Master as a preferred usucha matcha. 'Chokyu' (長久) means long and enduring — the name conveys longevity and grace. Stone-milled from shade-grown Uji tencha, this is a refined everyday ceremonial matcha suitable for thin tea preparation. Tin packaging.
Editorial verdict
An Urasenke-favoured usucha with elegant character and accessible price. Mild, graceful, and well-suited to daily practice or hosting guests.
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Mild umami, gentle sweetness, light bitterness, refreshing finish
Tracked across 1 merchant
Price trend
¥3,888
Range: ¥3,888 — ¥5,940
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| gion-tsujiri-official· 40g | ¥3,888 | ¥97/g | Out of Stock | Apr 12, 2026 |
Other blends from Uji
Gion Tsujiri Online Shop (Shopify JSON)
Supports: Product name, price (¥3888), 40g package, description text
Gion Tsujiri Official Online Shop
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About the brand
祇園辻利
Gion Tsujiri (祇園辻利) is one of Kyoto's most celebrated Uji tea houses, founded in 1860 (Manen 1) by Tsujiri Uemon in Uji during a period of Uji tea revival. The Tsujiri lineage later established its iconic presence in Kyoto's Gion district after the third generation expanded to Taiwan and the fourth generation resettled in Gion after WWII. Today Gion Tsujiri is renowned for its stone-mill ground matcha endorsed by all three major tea schools — Urasenke, Omotesenke, and Mushanokoji Senke — as well as Kenninji Temple, one of Kyoto's oldest Zen temples. Their matcha is produced at a rate of just 40g per hour to ensure quality.
View all Gion Tsujiri blendsMild umami, gentle sweetness, light bitterness, refreshing finish
Chokyu no Shiro is sourced from Uji, Japan.
Chokyu no Shiro is priced at ¥3,888 for 40g (¥97/g).
Chokyu no Shiro is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Gion Tsujiri Chokyu no Shiro directly from Gion Tsujiri's official website. Current availability: out-of-stock.