by Gion Tsujiri祇園辻利
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Chokyu no Shiro (長久の白) is endorsed by Urasenke Konichian Zazobou Grand Master as a preferred usucha matcha. 'Chokyu' (長久) means long and enduring — the name conveys longevity and grace. Stone-milled from shade-grown Uji tencha, this is a refined everyday ceremonial matcha suitable for thin tea preparation. Tin packaging.

Gion Tsujiri Chokyu no Shiro
40g · Uji
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USD amounts are approximate, converted at rates from 2026-10-13. You pay the price shown by the seller in their own currency.
Mild umami, gentle sweetness, light bitterness, refreshing finish
Tracked across 1 merchant
Price trend
¥3,888
Range: ¥3,888 — ¥5,940
| Merchant | Price | Per gram | Status | Checked |
|---|---|---|---|---|
| gion-tsujiri-official· 40g | ¥3,888 | ¥97/g | Out of Stock | Oct 11, 2026 |
Other blends from Uji
Gion Tsujiri Online Shop (Shopify JSON)
Supports: Product name, price (¥3888), 40g package, description text
Gion Tsujiri Official Online Shop
Supports: Price, package size, and storefront availability cross-checked against the official shop catalog.
About the brand
祇園辻利
Gion Tsujiri (祇園辻利) is a Kyoto tea house founded in Uji in 1860 (Manen 1) by Tsujiri Uemon (辻利右衛門). Its history page says the third head opened a Tsujiri shop in Taipei in 1899, and the fourth head returned and opened in Gion in 1948. The shop sells matcha blends under the 御好み (preferred-by) names of Urasenke, Omotesenke and Mushanokoji Senke, and one blend, Juttoku, is sold as 大本山建仁寺御用達 (purveyor to Kenninji temple). Its site says stone-milling yields only 40g of matcha an hour.
View all Gion Tsujiri blendsMild umami, gentle sweetness, light bitterness, refreshing finish
Chokyu no Shiro is sourced from Uji, Japan.
Chokyu no Shiro is priced at ¥3,888 for 40g at Gion Tsujiri Official (¥97/g).
Chokyu no Shiro is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Gion Tsujiri Chokyu no Shiro directly from Gion Tsujiri's official website. Current availability: out-of-stock.