ResearchedPremium

Susumuya Chaten

すすむ屋茶店

Kagoshima-based Japanese tea specialist founded in 2012 by Kotaro Shinbara as an offshoot of a Taisho-era tea wholesaler. Susumuya Chaten focuses on premium Kagoshima tea and matcha, pairing modern retail design with a quality standard built around sweetness, aroma, and vivid liquor color.

Brand story

The brand traces its roots to a tea wholesale house that has operated since the Taisho era. On the official Japanese site and brand press materials, Susumuya presents itself as a 2012-founded specialty tea retailer built to deliver 'the best Japanese tea experience' through careful sourcing, roasting, tea tools, and stores in Kagoshima and Tokyo.

Brand Facts

Japanese name: すすむ屋茶店
Founded: 2012
Headquarters: Kagoshima, Kagoshima, Japan
Origin regions: Kagoshima
Official site: susumuya.com
Ships to: Japan
Price/gram range: ¥36–¥99/g
Blends tracked: 10

Origin regionsKagoshima

Blend Lineup

10 blends

Where to Buy Susumuya Chaten in Japan

Official stores and authorized retailers across Japan.

Headquarters Official Store Authorized Retailer

Kagoshima

Frequently Asked Questions

When was Susumuya Chaten founded?: Susumuya Chaten was established in 2012 in Kagoshima, Kagoshima, Japan. It is a modern era matcha producer with 14 years of history.
Where is Susumuya Chaten matcha grown?: Susumuya Chaten sources its matcha from Kagoshima in Kagoshima prefecture, one of Japan's recognized matcha-producing regions.
Which Susumuya Chaten matcha is best for lattes?: Susumuya Chaten has 4 blends suitable for lattes: CAFE BLEND #01, CAFE BLEND #02, CRAFT #01, CRAFT #02. These are selected for their ability to maintain flavor intensity when mixed with milk.
How many matcha products does Susumuya Chaten offer?: Susumuya Chaten currently offers 10 matcha blends across 4 grade levels (Ceremonial, Cafe Blend, Craft, Pastries). The lineup ranges from AN to SEN, covering different preparation styles and price points.
Why is Susumuya Chaten matcha more expensive?: Susumuya Chaten matcha ranges from ¥36 to ¥99 per gram, placing it in the premium tier. Higher pricing typically reflects stone-milling, single-origin sourcing, specific cultivar selection, or traditional production methods.
Where does Susumuya Chaten ship to?: Susumuya Chaten ships to: Japan. Availability may vary — check their official site for current shipping options.
Where can I buy Susumuya Chaten matcha in Japan?: Susumuya Chaten has 2 retail locations in Japan, including Susumuyachaten Kagoshima Honten in Kagoshima.

Sources

Sources (3)

すすむ屋茶店公式通販 - 特定商取引法に基づく表記 — すすむ屋茶店

Accessed Mar 27, 2026Confidence: 98%

Supports: Operating company is 株式会社すすむ商店, representative is 新原光太郎, address is 鹿児島県鹿児島市上之園町27-13.

すすむ屋茶店公式ブログ - ピースフルシリーズ発売 — すすむ屋茶店

Published Oct 24, 2024Accessed Mar 27, 2026Confidence: 98%

Supports: Official press release states Susumuya Chaten was founded in 2012 and marked its 12th anniversary on 2024-11-11.

すすむ屋茶店公式通販 - すすむ屋茶店とは — すすむ屋茶店

Accessed Mar 27, 2026Confidence: 95%

Supports: Brand positioning, Kagoshima tea focus, Taisho-era wholesaler origin, store footprint, and official logo placement.

Compare brands

How does Susumuya Chaten compare?

See side-by-side comparisons of blends across brands on our compare pages.

Browse comparisons →

Frequently Asked Questions

When was Susumuya Chaten founded?

Susumuya Chaten was established in 2012 in Kagoshima, Kagoshima, Japan. It is a modern era matcha producer with 14 years of history.

Where is Susumuya Chaten matcha grown?

Susumuya Chaten sources its matcha from Kagoshima in Kagoshima prefecture, one of Japan's recognized matcha-producing regions.

Which Susumuya Chaten matcha is best for lattes?

Susumuya Chaten has 4 blends suitable for lattes: CAFE BLEND #01, CAFE BLEND #02, CRAFT #01, CRAFT #02. These are selected for their ability to maintain flavor intensity when mixed with milk.

How many matcha products does Susumuya Chaten offer?

Susumuya Chaten currently offers 10 matcha blends across 4 grade levels (Ceremonial, Cafe Blend, Craft, Pastries). The lineup ranges from AN to SEN, covering different preparation styles and price points.

Why is Susumuya Chaten matcha more expensive?

Susumuya Chaten matcha ranges from ¥36 to ¥99 per gram, placing it in the premium tier. Higher pricing typically reflects stone-milling, single-origin sourcing, specific cultivar selection, or traditional production methods.

Where does Susumuya Chaten ship to?

Susumuya Chaten ships to: Japan. Availability may vary — check their official site for current shipping options.

Where can I buy Susumuya Chaten matcha in Japan?

Susumuya Chaten has 2 retail locations in Japan, including Susumuyachaten Kagoshima Honten in Kagoshima.