星野製茶園
Hoshino Seichaen makes sweet, rich matcha with a high-toned aroma in Hoshino Village, Yame, Fukuoka Prefecture. The area is one of Japan’s finest for gyokuro.
Founded in 1946, the company pioneered tencha (matcha base leaf) production in Kyushu in 1989. It installed 50 stone mills and uses traditional hon-gyokuro cultivation techniques.
Hoshino Seichaen holds ISO 9001, ISO 22000, and Organic JAS certifications. Its Hoshino Matcha was named among Japan’s “The Wonder 500” outstanding regional products.
Brand story
Hoshino Seichaen was established in 1946 in the misty mountains of Hoshino Village in Okuyame. Tea cultivation began the following year. Led by representative Toshiyuki Yamaguchi, the company grew to 42 employees while keeping tea quality its priority.
In 1981, it won a first-class prize in the National Tea Competition’s gyokuro category. In 1989, it completed what it describes as Kyushu’s first full-scale tencha factory, using techniques from its award-winning gyokuro cultivation.
Its Yame Traditional Hongyokuro won the Minister of Agriculture prize at the Japanese Tea Award in 2016. In 2023, it opened a new store and chocolate workshop to expand its matcha confections.
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Official stores and authorized retailers in Japan.
Supports: Founded 1946, 42 employees, ISO 9001/22000, Organic JAS 2014, pioneered Kyushu tencha 1989
Supports: Philosophy, production methods, brand history
Supports: Product lineup, USD pricing for international market
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