by Susumuya Chatenすすむ屋茶店
Online-only Kagoshima grocery-line matcha positioned for premium matcha lattes and everyday elevated drinking. Susumuya also notes it suits drinkers who still want to enjoy matcha's core character.

Editorial verdict
The strongest all-rounder in the lineup if you switch between straight bowls and milk-based drinks.
No buying options yet — check back soon. Visit the brand page for more information.
Built for premium lattes with enough character for straight use.
Other blends from Kagoshima
すすむ屋茶店 公式通販 商品ページ — すすむ屋茶店
Supports: Official page lists 30g can at ¥1,890, 100g at ¥3,240, and recommends CRAFT #01 for premium matcha lattes and drinkers who want to enjoy matcha itself.
About the brand
すすむ屋茶店
Kagoshima-based Japanese tea specialist founded in 2012 by Kotaro Shinbara as an offshoot of a Taisho-era tea wholesaler. Susumuya Chaten focuses on premium Kagoshima tea and matcha, pairing modern retail design with a quality standard built around sweetness, aroma, and vivid liquor color.
View all Susumuya Chaten blendsBuilt for premium lattes with enough character for straight use.
CRAFT #01 is sourced from Kagoshima, Japan.
CRAFT #01 is priced at ¥1,890 for 30g can (¥63/g).
CRAFT #01 is recommended for usucha. Thin tea — the standard way to prepare matcha, whisked with about 2g of powder and 70ml of water.
You can buy Susumuya Chaten CRAFT #01 directly from Susumuya Chaten's official website. Current availability: in_stock.