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  2. Kettl
  3. Hinata
TastedLatteBest for Latte

Hinata

by Kettl

Hinata is a Yame latte matcha that balances nutty depth with enough freshness to avoid tasting flat in milk.

Editorial verdict

One of the best value latte picks in the dataset if you want something richer than entry-level cafe powder.

Best for

  • Excellent latte value
  • Pleasant nutty profile
  • More lift than many latte powders

Skip if

  • Not ideal for koicha
  • Some straight drinkers will find it blunt

Where to Buy

1 option
  • Kettl

    Authorized RetailerIn StockVerified 3d ago

    $38.00 / 40g tin

    $0.95/g

Prices may vary. We may earn a commission on purchases. Learn more about our affiliate disclosure

Quick Facts

Origin
Yame
Harvest
First-flush tencha
Milling
Stone-milled
Tasting notes
White sesame, lilac, arugula, nutty finish
Price/gram
$0.85
Package
40g
Price
$33.95
Availability
kettl.co (In stock)
Last verified
Apr 2, 2026

Flavor Profile

Five-dimension scoring on a 0–10 scale
Use casesLatte

Also sold as

Hinata Matcha

Tasting Notes

White sesame, lilac, arugula, nutty finish

Price & Availability

Tracked across 1 merchant

Price trend

$38.00

Range: $33.95 — $38.00

Mar 31Apr 12
MerchantPricePer gramStatusChecked
kettl· 40g tin$38.00$0.95/gIn StockApr 12, 2026

Preparation Verdicts

Usucha

Simple and slightly blunt.

Koicha

Not appropriate.

Latte

One of the best latte choices in the seed set.

Beginner friendliness: 5/10Bitterness tolerance: medium

Tasting Protocol

Standardized preparation parameters for this review

Grams used

3.50g

Water temp

82°C

Whisk

milk frother finish after whisk

Sifted

Yes

Foam quality

7/10

Astringency

Moderate if overdosed.

Finish

Medium.

Pros & Cons

Pros

  • Excellent latte value
  • Pleasant nutty profile
  • More lift than many latte powders

Cons

  • Not ideal for koicha
  • Some straight drinkers will find it blunt

Similar Blends

Other blends from Yame

H

Hanaka

Kettl$31.95

H

Hatsuhana

Yoshidaen

H

Hoshiju

Hoshino Seichaen¥1,944

H

Hoshino

Yoshidaen

Reviews

8.8/ 10 average from 1 review
Y

YuriMatcha Panel

intermediate·Palate: prefers nutty latte matcha
8.8/10

Mar 15, 2026

Prepared as: latte

Hinata hits a very useful latte balance: nutty, fresh, and sturdy without turning muddy.

+ High latte value+ Fresh finish− Less compelling straight

Trust & Verification

Last verified
April 2, 2026
Method
official_website
Sources used
2 sources
Reviewed by
YuriMatcha Panel
Last change
baseline_record
How we verify data →

Change Log

baseline_record

Seeded from official source set

Via official_website

Mar 18, 2026

by yurimatcha-editor

Sources (2)

Hinata Matcha product page — Kettl

Accessed Mar 18, 2026Confidence: 95%

Supports: Current price, package size, origin, cultivar, producer positioning, and storefront notes

YuriMatcha tasting protocol session — YuriMatcha

Accessed Mar 18, 2026Confidence: 85%

Supports: Editorial tasting notes, preparation verdicts, and pros/cons

About the brand

Kettl

A Brooklyn-based specialty Japanese tea company that sources directly from small farms across Japan. Known for single-origin, small-batch matcha.

View all Kettl blends

Frequently Asked Questions

What does Hinata taste like?

White sesame, lilac, arugula, nutty finish

Where does Hinata come from?

Hinata is sourced from Yame, Japan.

How much does Hinata cost?

Hinata is priced at $33.95 for 40g ($0.85/g).

What is Hinata best for?

Hinata is recommended for latte. Matcha combined with steamed or frothed milk. Works best with matcha that has a strong, bold flavor.

Where can I buy Kettl Hinata?

You can buy Kettl Hinata directly from Kettl's official website. Current availability: In stock.

Quick Facts

Origin
Yame
Harvest
First-flush tencha
Milling
Stone-milled
Tasting notes
White sesame, lilac, arugula, nutty finish
Price/gram
$0.85
Package
40g
Price
$33.95
Availability
kettl.co (In stock)
Last verified
Apr 2, 2026

Trust & Verification

Last verified
April 2, 2026
Method
official_website
Sources used
2 sources
Reviewed by
YuriMatcha Panel
Last change
baseline_record
How we verify data →

Where to Buy

Kettl

$38.00 / 40g tin

K

Kettl

Brooklyn, New York and Fukuoka, Japan

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