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Saijoen logo

Saijoen

西条園

Saijoen is AIYA's consumer-facing matcha brand from Nishio, Aichi, pairing long-standing stone-milled matcha production with modern retail, cafe, and sweets formats.

Brand story

The brand traces its roots to AIYA, founded in 1888 by Sugita Aijiro in Nishio. Saijoen was developed as a modern expression of that heritage, offering Nishio matcha, organic matcha, wagashi, sweets, cafes, and museum experiences while keeping traditional tencha cultivation, stone milling, and quality control at the center of the brand.

Brand Facts

Japanese name
西条園
Founded
1888
Headquarters
Nishio, Aichi, Japan
Origin regions
Nishio
Official site
saijoen.jp
Ships to
Japan
Price/gram range
¥77–¥232/g
Blends tracked
10
Origin regionsNishio

Blend Lineup

10 blends

  • Chawa

    UsuchaNishioUsuchaLatte

    ¥77/g

    ¥1,536 / 20g

  • Jingo no Mukashi

    KoichaNishioKoicha

    ¥202/g

    ¥6,059 / 30g

  • Juko no Shiro

    UsuchaNishioUsucha

    ¥134/g

    ¥4,007 / 30g

  • Kayo no Shiro

    UsuchaNishioUsuchaLatte

    ¥158/g

    ¥3,156 / 20g

  • Myogetsu

    UsuchaNishioUsucha

    ¥132/g

    ¥2,640 / 20g

  • Saiho no Kaori

    UsuchaNishioUsucha

    ¥106/g

    ¥2,123 / 20g

  • Seisho no Mukashi

    KoichaNishioKoicha

    ¥181/g

    ¥3,624 / 20g

  • Shinen no Shiro

    UsuchaNishioUsucha

    ¥168/g

    ¥5,039 / 30g

  • Shoen no Mukashi

    KoichaNishioKoicha

    ¥232/g

    ¥6,960 / 30g

  • Yuzan

    UsuchaNishioUsuchaLatte

    ¥94/g

    ¥2,808 / 30g

Where to Buy Saijoen in Japan

Official stores and authorized retailers across Japan.

Headquarters Official Store Authorized Retailer

Nagoya, Aichi

  • Saijoen Matcha cafe

    Official Store

    Japan, 〒450-0002 Aichi, Nagoya, Nakamura Ward, Meieki, 3-chōme−28−28番12号 Dai Nagoya Building, 地下1F

  • Saijoen Matchakafe Noritakeshinmachiten

    Official Store

    3-chōme-1-17 Noritakeshinmachi, Nishi Ward, Nagoya, Aichi 451-0051, Japan

Nishio, Aichi

  • Saijoen

    Official Store

    Yokomachiyashiki-15番地 Kamimachi, Nishio, Aichi 445-0894, Japan

  • Matcha Museum Saijoen WAKUWAKU

    Official Store

    Yokomachiyashiki-15番地 Kamimachi, Nishio, Aichi 445-0894, Japan

Toyokawa, Aichi

  • Saijoen Matchakafe Ionmorutoyokawaten

    Official Store

    Japan, 〒442-8550 Aichi, Toyokawa, Shirotorichō, Utari−1−１６ イオンモール豊川 1F

Frequently Asked Questions

How long has Saijoen been producing matcha?
Saijoen was founded in 1888, making it over 130 years old. It dates to the Edo or Meiji era of Japanese tea production, based in Nishio, Aichi, Japan.
Where is Saijoen matcha grown?
Saijoen sources its matcha from Nishio in Aichi prefecture, one of Japan's recognized matcha-producing regions.
Is Saijoen matcha stone-milled?
Yes, all Saijoen matcha is stone-milled (石臼挽き). Stone grinding at low RPM preserves the tea's color, aroma, and umami by avoiding heat damage during processing.
Which Saijoen matcha is best for lattes?
Saijoen has 3 blends suitable for lattes: Chawa, Kayo no Shiro, Yuzan. These are selected for their ability to maintain flavor intensity when mixed with milk.
How many matcha products does Saijoen offer?
Saijoen currently offers 10 matcha blends across 2 grade levels (Usucha, Koicha). The lineup ranges from Chawa to Yuzan, covering different preparation styles and price points.
Why is Saijoen matcha more expensive?
Saijoen matcha ranges from ¥77 to ¥232 per gram, placing it in the premium tier. Higher pricing typically reflects stone-milling, single-origin sourcing, specific cultivar selection, or traditional production methods — and Saijoen's 138-year heritage.
Where does Saijoen ship to?
Saijoen ships to: Japan. Availability may vary — check their official site for current shipping options.
Where can I buy Saijoen matcha in Japan?
Saijoen has 5 retail locations in Japan, including Saijoen Matcha cafe in Nagoya.

Sources

Sources (10)

Saijoen Online Shop Company Profile

Accessed Mar 27, 2026Confidence: 98%

Supports: Company profile lists AIYA Holdings / Saijoen, headquarters in Nishio, Aichi, and AIYA's founding in May 1888.

Saijoen Online Shop Company Profile

Accessed Mar 27, 2026Confidence: 98%

Supports: Company profile lists AIYA Holdings / Saijoen, headquarters in Nishio, Aichi, and AIYA's founding in May 1888.

Saijoen Concept

Accessed Mar 27, 2026Confidence: 97%

Supports: Saijoen is an AIYA brand that proposes new matcha experiences, from Nishio matcha to organic matcha.

Saijoen History

Accessed Mar 27, 2026Confidence: 97%

Supports: The lineage begins in 1888 under Sugita Shoten / AIYA; West-facing milestones include stone-milled matcha, organic cultivation, and food-safety certifications.

Saijoen Concept

Accessed Mar 27, 2026Confidence: 97%

Supports: Saijoen is an AIYA brand that proposes new matcha experiences, from Nishio matcha to organic matcha.

Saijoen History

Accessed Mar 27, 2026Confidence: 97%

Supports: The lineage begins in 1888 under Sugita Shoten / AIYA; West-facing milestones include stone-milled matcha, organic cultivation, and food-safety certifications.

Saijoen Commitment

Accessed Mar 27, 2026Confidence: 96%

Supports: Saijoen emphasizes Nishio tencha cultivation, shading, refinement, stone milling, and safety / quality management.

Saijoen Commitment

Accessed Mar 27, 2026Confidence: 96%

Supports: Saijoen emphasizes Nishio tencha cultivation, shading, refinement, stone milling, and safety / quality management.

Saijoen Logo

Accessed Mar 27, 2026Confidence: 95%

Supports: The logo references indigo-dyed noren and a tea-mill motif, expressing both heritage and minimalism.

Saijoen Logo

Accessed Mar 27, 2026Confidence: 95%

Supports: The logo references indigo-dyed noren and a tea-mill motif, expressing both heritage and minimalism.

Compare brands

How does Saijoen compare?

See side-by-side comparisons of blends across brands on our compare pages.

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Brand Facts

Japanese name
西条園
Founded
1888
Headquarters
Nishio, Aichi, Japan
Origin regions
Nishio
Official site
saijoen.jp
Ships to
Japan
Price/gram range
¥77–¥232/g
Blends tracked
10

Trust & Verification

Method
official_website
Sources used
10 sources
Edited by
Haruka FujimotoHaruka Fujimoto
Last change
Mar 27, 2026
How we verify data →

Official brand site

Visit official site

Origin regions

  • NishioAichi

Price range

¥77–¥232/g

per gram across 10 blends