西条園
Saijoen is AIYA's consumer-facing matcha brand from Nishio, Aichi, pairing long-standing stone-milled matcha production with modern retail, cafe, and sweets formats.
Brand story
The brand traces its roots to AIYA, founded in 1888 by Sugita Aijiro in Nishio. Saijoen was developed as a modern expression of that heritage, offering Nishio matcha, organic matcha, wagashi, sweets, cafes, and museum experiences while keeping traditional tencha cultivation, stone milling, and quality control at the center of the brand.
Chawa
Jingo no Mukashi
Juko no Shiro
Kayo no Shiro
Myogetsu
Saiho no Kaori
Seisho no Mukashi
Shinen no Shiro
Shoen no Mukashi
Yuzan
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Official stores and authorized retailers in Japan.
Saijoen Online Shop Company Profile
Supports: Company profile lists AIYA Holdings / Saijoen, headquarters in Nishio, Aichi, and AIYA's founding in May 1888.
Saijoen Online Shop Company Profile
Supports: Company profile lists AIYA Holdings / Saijoen, headquarters in Nishio, Aichi, and AIYA's founding in May 1888.
Supports: Saijoen is an AIYA brand that proposes new matcha experiences, from Nishio matcha to organic matcha.
Supports: The lineage begins in 1888 under Sugita Shoten / AIYA; West-facing milestones include stone-milled matcha, organic cultivation, and food-safety certifications.
Supports: Saijoen is an AIYA brand that proposes new matcha experiences, from Nishio matcha to organic matcha.
Supports: The lineage begins in 1888 under Sugita Shoten / AIYA; West-facing milestones include stone-milled matcha, organic cultivation, and food-safety certifications.
Supports: Saijoen emphasizes Nishio tencha cultivation, shading, refinement, stone milling, and safety / quality management.
Supports: Saijoen emphasizes Nishio tencha cultivation, shading, refinement, stone milling, and safety / quality management.
Supports: The logo references indigo-dyed noren and a tea-mill motif, expressing both heritage and minimalism.
Supports: The logo references indigo-dyed noren and a tea-mill motif, expressing both heritage and minimalism.
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