
あいや
Aiya Co., Ltd. is a fifth-generation family-owned matcha producer and wholesaler headquartered in Nishio, Aichi Prefecture — Japan's premier matcha-growing region. Founded in 1888 by Aijiro Sugita (whose shop sold both indigo dyes and tea, lending the company its name from the Japanese word for indigo, "ai"), Aiya has grown into the world's largest matcha manufacturer. The company operates 1,000+ stone mills running 24 hours a day across four Japanese factories, and six overseas subsidiaries spanning the USA, Germany, Austria, China, and Thailand. Aiya was the first matcha producer to obtain JONA organic certification (1997) and ISO 22000 food safety certification (2008), and has maintained long-term partnerships with the same farming families across multiple generations. Its retail arm, Saijoen (西条園), offers ceremonial and culinary matcha through a flagship café in Nishio and an online shop.
Brand story
Aiya helped define Nishio as a modern matcha powerhouse through scale, export orientation, quality control, and category expansion from ceremonial to food-industry matcha.
Hana no Mine
¥350/g
¥7,008 / 20g
Jingo no Mukashi
¥202/g
¥6,059 / 30g
Kaze no Kaori
¥125/g
¥3,756 / 30g
Myogetsu
¥132/g
¥2,640 / 20g
Saiho no Kaori
¥106/g
¥2,123 / 20g
Sawa
¥77/g
¥1,536 / 20g
Seisho no Mukashi
¥181/g
¥3,624 / 20g
Shinen no Shiro
¥168/g
¥5,039 / 30g
Shoen no Mukashi
¥232/g
¥6,960 / 30g
Ten no Midori
¥218/g
¥6,552 / 30g
Official stores and authorized retailers across Japan.
Aiya Co., Ltd. — Company Profile
Supports: Founded 1888, CEO Takeo Sugita, 264 employees, capital 30M yen, 4 Japan factories, 6 overseas subsidiaries
Supports: 1888 founding by Aijiro Sugita, history milestones, organic certification 1997, ISO 22000 2008, 5th generation family business
Supports: Product lineup: usukicha, koicha, organic matcha grades with prices
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