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Aiya logo

Aiya

あいや

Aiya Co., Ltd. is a fifth-generation family-owned matcha producer and wholesaler headquartered in Nishio, Aichi Prefecture — Japan's premier matcha-growing region. Founded in 1888 by Aijiro Sugita (whose shop sold both indigo dyes and tea, lending the company its name from the Japanese word for indigo, "ai"), Aiya has grown into the world's largest matcha manufacturer. The company operates 1,000+ stone mills running 24 hours a day across four Japanese factories, and six overseas subsidiaries spanning the USA, Germany, Austria, China, and Thailand. Aiya was the first matcha producer to obtain JONA organic certification (1997) and ISO 22000 food safety certification (2008), and has maintained long-term partnerships with the same farming families across multiple generations. Its retail arm, Saijoen (西条園), offers ceremonial and culinary matcha through a flagship café in Nishio and an online shop.

Brand story

Aiya helped define Nishio as a modern matcha powerhouse through scale, export orientation, quality control, and category expansion from ceremonial to food-industry matcha.

Brand Facts

Japanese name
あいや
Founded
1888
Headquarters
Nishio, Aichi Prefecture, Japan
Origin regions
Nishio
Official site
www.matcha.co.jp
Ships to
Japan
Price/gram range
¥77–¥350/g
Blends tracked
10
Origin regionsNishio

Blend Lineup

10 blends
  • Hana no Mine

    Award-Winning CeremonialNishioUsucha

    ¥350/g

    ¥7,008 / 20g

  • Jingo no Mukashi

    Koicha PremiumNishioKoicha

    ¥202/g

    ¥6,059 / 30g

  • Kaze no Kaori

    Organic UsuchaNishioUsuchaLatte

    ¥125/g

    ¥3,756 / 30g

  • Myogetsu

    UsuchaNishioUsucha

    ¥132/g

    ¥2,640 / 20g

  • Saiho no Kaori

    UsuchaNishio

    ¥106/g

    ¥2,123 / 20g

  • Sawa

    UsuchaNishioUsuchaLatte

    ¥77/g

    ¥1,536 / 20g

  • Seisho no Mukashi

    KoichaNishioKoicha

    ¥181/g

    ¥3,624 / 20g

  • Shinen no Shiro

    Usucha PremiumNishioUsucha

    ¥168/g

    ¥5,039 / 30g

  • Shoen no Mukashi

    Koicha SuperiorNishioKoicha

    ¥232/g

    ¥6,960 / 30g

  • Ten no Midori

    Organic PremiumNishioUsucha

    ¥218/g

    ¥6,552 / 30g

Where to Buy Aiya in Japan

Official stores and authorized retailers across Japan.

Headquarters Official Store Authorized Retailer

Nishio, Aichi

  • 上町本社

    Headquarters

    〒445-0894 愛知県西尾市上町横町屋敷15番地

  • 西条園 あいや本店

    Official Store

    〒445-0894 愛知県西尾市上町横町屋敷15

  • 西条園 抹茶カフェ 西尾本店

    Official Store

    〒445-0894 愛知県西尾市上町横町屋敷15

Nagoya, Aichi

  • 西条園 抹茶カフェ 大名古屋ビルヂング店

    Official Store

    〒450-0002 愛知県名古屋市中村区名駅三丁目28番12号 大名古屋ビルヂング 地下1F

  • 西条園 抹茶カフェ 則武新町店

    Official Store

    〒451-0051 愛知県名古屋市西区則武新町三丁目1番17号 イオンモール Nagoya Noritake Garden 1F

Toyokawa, Aichi

  • 西条園 抹茶カフェ イオンモール豊川店

    Official Store

    〒442-8550 愛知県豊川市白鳥町兎足1-16 イオンモール豊川 1F

Kuwana, Mie

  • 西条園 抹茶カフェ ジャズドリーム長島店

    Official Store

    〒511-1134 三重県桑名市長島町浦安368 ジャズドリーム長島 サウスエリア 1F

Okazaki, Aichi

  • 西条園 抹茶カフェ 三井アウトレットパーク岡崎店

    Official Store

    〒444-8590 愛知県岡崎市舞木町字金森200 三井アウトレットパーク岡崎 OKAZAKI おいしい MARKET

Frequently Asked Questions

How long has Aiya been producing matcha?
Aiya was founded in 1888, making it over 130 years old. It dates to the Edo or Meiji era of Japanese tea production, based in Nishio, Aichi Prefecture, Japan.
Where is Aiya matcha grown?
Aiya sources its matcha from Nishio in Aichi prefecture, one of Japan's recognized matcha-producing regions.
Which Aiya matcha is best for lattes?
Aiya has 2 blends suitable for lattes: Kaze no Kaori, Sawa. These are selected for their ability to maintain flavor intensity when mixed with milk.
How many matcha products does Aiya offer?
Aiya currently offers 10 matcha blends across 8 grade levels (Award-Winning Ceremonial, Koicha Premium, Organic Usucha, Usucha, Koicha, Usucha Premium, Koicha Superior, Organic Premium). The lineup ranges from Hana no Mine to Ten no Midori, covering different preparation styles and price points.
Why is Aiya matcha more expensive?
Aiya matcha ranges from ¥77 to ¥350 per gram, placing it in the premium tier. Higher pricing typically reflects stone-milling, single-origin sourcing, specific cultivar selection, or traditional production methods — and Aiya's 138-year heritage.
Where does Aiya ship to?
Aiya ships to: Japan. Availability may vary — check their official site for current shipping options.
Where can I buy Aiya matcha in Japan?
Aiya has 8 retail locations in Japan, including 上町本社 in Nishio.

Sources

Sources (3)

Aiya Co., Ltd. — Company Profile

Accessed Mar 23, 2026Confidence: 99%

Supports: Founded 1888, CEO Takeo Sugita, 264 employees, capital 30M yen, 4 Japan factories, 6 overseas subsidiaries

Aiya America — Our Story

Accessed Mar 23, 2026Confidence: 99%

Supports: 1888 founding by Aijiro Sugita, history milestones, organic certification 1997, ISO 22000 2008, 5th generation family business

Saijoen Official Online Shop

Accessed Mar 23, 2026Confidence: 95%

Supports: Product lineup: usukicha, koicha, organic matcha grades with prices

Compare brands

How does Aiya compare?

See side-by-side comparisons of blends across brands on our compare pages.

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Brand Facts

Japanese name
あいや
Founded
1888
Headquarters
Nishio, Aichi Prefecture, Japan
Origin regions
Nishio
Official site
www.matcha.co.jp
Ships to
Japan
Price/gram range
¥77–¥350/g
Blends tracked
10

Trust & Verification

Method
official_website
Sources used
3 sources
Edited by
Mio TakasugiMio Takasugi
Last change
Apr 3, 2026
How we verify data →

Official brand site

Visit official site

Origin regions

  • NishioAichi

Price range

¥77–¥350/g

per gram across 10 blends